20/02/2026
Pakistan’s first-ever Brand Conference brought together leaders from multiple industries to examine the strategic importance of real estate as a foundation for business growth.
Hosted by Taqmeel.com, the conference highlighted how real estate plays a critical role across industries including retail, hospitality, food, healthcare, education, and corporate services — repositioning real estate from an operational requirement to a strategic business enabler.
The event also introduced Cube, a platform designed to help brands and businesses identify, plan, and secure commercial real estate solutions aligned with their operational and growth needs. Through expert guidance and industry insight, Cube aims to bridge the gap between brand strategy and real estate decision-making.
Sharing the vision behind the initiative, Zeeshan Haider, Co-Founder of Taqmeel.com, said:
“Across every industry, real estate shapes how brands grow, connect, and scale. This Brand Conference reinforced that location and planning are not operational decisions — they are strategic ones.”
The conference further showcased how forward-looking developments are adapting to customized business requirements. Projects such as Etihad Town were highlighted for planning upcoming commercial spaces with flexible plots, smart layouts, and infrastructure tailored to the needs of diverse industries.
The event marked a significant step toward integrating real estate strategy into Pakistan’s broader brand and business ecosystem, emphasizing long-term value, scalability, and informed growth.
.com
