Alif Pakistan

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Alif Pakistan Shariah-compliant app for mobile phones and more with easy instalments. Your trust and security are our top priorities.

Founded in 2014, Alif has emerged as one of the key fintech players in Central Asia and is now expanding into the UAE and Pakistan. In Pakistan, our marketplace offers:

— 0% instalments: Opt for easy instalments with a quick 5-minute in-app onboarding process.
— Purchases with cards: Use any Pakistani bank's issue card to shop online or in-store with our app.
— Seamless shopping experience: Our app provides hassle-free purchases from the comfort of your home or in-store.
— Wide product range: Discover a variety of outfits from our brand partners. We use cutting-edge cloud-based solutions to ensure a secure shopping environment, safeguarding your data.

A new important milestone for us 🎉VIS Credit Rating Company Limited has assigned Alif Finance Private Limited its initia...
11/09/2026

A new important milestone for us 🎉

VIS Credit Rating Company Limited has assigned Alif Finance Private Limited its initial entity ratings of BBB+/A2, with a Stable Outlook.

The assessment highlights our technology-driven, Shariah-compliant financing model in Pakistan, supported by the wider Alif Group’s experience in digital financial services, consumer finance, payments and fintech.

We’ll continue building on this progress and working towards even stronger results 💚

Source: https://alf.tj/release

08/09/2026

Yeh office sirf ek jagah nahi…

Yeh un logon ki wajah se khaas hai jo har din isay zinda banate hain 💚

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This office is nothing without…

The people who bring it to life every day 💚

08/09/2026

100+ mobile stores par instalments 🤩📱

Alif ab Pakistan bhar mein Selecto stores par available hai. Apna pasandeeda mobile choose karein aur asaan qiston par le jayein — Shariah-compliant financing ke saath. Sirf CNIC chahiye.

Apne nearest Selecto store visit karein aur apna naya mobile hasil karein 💚

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Instalments at over 100 mobile stores 🤩📱

Alif is now available at Selecto stores across Pakistan. Choose your mobile and get it in easy instalments — fully Shariah-compliant. All you need is your CNIC.

Visit your nearest Selecto store and get new mobile 💚

27/08/2026

Mobile retailers ke liye khushkhabri 📱

Alif ab Gujranwala, Gujrat, Sialkot, Peshawar aur Sargodha mein bhi aa raha hai — taake aap easy instalment plans ke zariye apni sales barha saken.

Mazeed jaanne ke liye video dekhein 👀

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Good news for mobile retailers 📱

Alif is now expanding to Gujranwala, Gujrat, Sialkot, Peshawar and Sargodha — bringing more opportunities to grow your sales with easy instalment plans.

Watch the video to find out more 👀

21/08/2026

Naya phone lene ka plan hai? Hamare paas aap ke liye ek achi khabar hai 📱

Ab process aur bhi asaan ho gaya hai, aur instalments ke liye zyada flexible options bhi available hain. Video dekhein aur jaaniye kya naya hai 🤩📱

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Planning to buy a new phone? We’ve got great news 📱

We’ve made the process even easier, with more flexible instalment options available. Watch the video to see what’s new 🤩📱

14/08/2026

Celebrate Azaadi with great deals 😍🇵🇰

Shop the J. sale with flat 25% off and pay in 3 easy instalments with Alif at 0% markup. Available both online and in store.

Hurry until 16 August 🛍

14/08/2026

Har kisi ke liye Azaadi ka matlab alag ho sakta hai, magar yeh hum sab ko ek saath jorti hai 🇵🇰

Dua hai ke aap sab ka mustaqbil umeed, aman aur naye mauqon se bhara ho. Jashn-e-Azaadi Mubarak 💚

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Azaadi means something different to everyone — but it brings us all together 🇵🇰

Wishing everyone a future full of hope, peace and opportunities. Happy Independence Day 💚

13/08/2026

Azaadi ek khaas offer ke saath ☺️📱

Apna naya mobile phone instalments par lein kam down payment ke saath. Models dekhein aur abhi app ke zariye apply karein.

Azaadi Mubarak 💚🇵🇰

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Azaadi comes with a special offer ☺️📱

Get your new mobile phone on instalments with a reduced down payment. Explore the models and apply now via the app.

Wishing you a happy Azaadi 💚🇵🇰

Shop the way that suits you 💚Choose your favourites from Bandana online or in store and pay with Alif in 3 monthly insta...
12/08/2026

Shop the way that suits you 💚

Choose your favourites from Bandana online or in store and pay with Alif in 3 monthly instalments with 0% markup.

10/08/2026

Every story is shaped by the people behind it 😊

Join us in making finance more accessible and contributing to the future of fintech in Pakistan.

We’re currently hiring:
Product Manager for Fashion & Lifestyle | Lahore
Tele Agent | Lahore
Area Sales Officer | Sargodha, Faisalabad, Gujranwala, Peshawar, Sialkot, Hyderabad, Gujrat, Bahawalpur

Send your CV to [email protected]
0320-2236624

We’d love to have you on our team 💚

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Islamabad

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