11/06/2023
SALES PROCESS | Mastering the art of selling | EP 3| 2ND
RAPPORT BUILDING:
At this point it is the first stage for you to sit down with your customer offering refreshments, and engage in a conversation. It may not necessarily be directly about the PROPERTY of interest. This is a chance to get to know the person in front of you, more importantly it allows the customer to get to know you and feel comfortable. This is what we call the ice breaker.
QUALIFICATION:
This is the point where the consultant will need to take
control by asking as many questions as possible to build
a picture of exactly what the customer is ideally looking for.
There is no specific number of questions and the consultant will ensure to make notes to refer back to later when presenting or handling objections. Part of the qualification will be to ask probing questions related to payment & Insurance products, try to use open questions as much as possible.
This program will cover the complete process from first contact with a prospective buyer, all the way through to the sale, delivery and into customer ownership.
We also look into the working relationship with the management and the importance of support functions.
We will cover some of the psychological aspects of handling customers, as well as some aspects with sales associates.
As with any given process it is always used as a guide for best practice and the road to a sale. That said, take into consideration as a professional that you know the process but youâre customer doesnât. Through time and experience you will learn how to adapt these processes through your own personality, giving a customer more of a reason to buy their next PURCHASE from you
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RAPPORT BUILDING:At this point it is the first stage for you to sit down with your customer offering refreshments, and engage in a conversation. It may not n...