22/12/2025
Itโs honestly heartbreaking that such a small percentage of Filipinos are properly insuredโand even more troubling that protection is still not a priority for many families. We plan for birthdays, holidays, and milestones, but we often avoid planning for the risks we know are real.
If I had my way, every Filipino parent would have adequate insurance coverageโnot as a luxury, not as a sales product, but as an act of love and responsibility. Insurance is not about expecting something bad to happen; itโs about making sure your family will be okay even if life takes an unexpected turn.
For parents, especially, this isnโt optional. Our families depend on us. Proper insurance is one of the simplest ways we can protect the people we love most and give them stability when they need it most.
We insure our phones, our cars, and our homesโbut too often, we fail to insure our income and our future. That needs to change. Responsible parenting includes financial protection, and insurance is a critical part of that conversation.
