03/06/2026
European investors in Irish-domiciled UCITS equity ETFs have more Nvidia exposure than they realise. But Costco, which most of them couldn't name, trades at a higher valuation than the company they've been worried about.
The question I get most often isn't 'is Nvidia expensive?' It's 'how do I know when the AI trade is over?' This chart from Charlie Bilello is worth sitting with.
Costco: 45x forward earnings. Walmart: 36x. Nvidia: 17x. Three of the most talked-about names in equity markets right now, and the one carrying the AI label has the lowest multiple of the three.
The most obvious bubble isn't always the one the crowd is watching.