28/09/2026
๐๐ง ๐บ๐ฐ๐ถ ๐ค๐ฐ๐ถ๐ญ๐ฅ ๐ฐ๐ฏ๐ญ๐บ ๐ค๐ฉ๐ฐ๐ฐ๐ด๐ฆ ๐๐๐๐๐ ๐ต๐ฐ๐ฐ๐ญ๐ด ๐ต๐ฐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ฏ๐ฆ๐น๐ต 100 ๐ฎ๐ช๐ญ๐ญ๐ช๐ฐ๐ฏ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ฎ๐ฆ๐ณ๐ด ๐ช๐ฏ ๐ฆ๐ฎ๐ฆ๐ณ๐จ๐ช๐ฏ๐จ ๐๐ฐ๐ถ๐ต๐ฉ๐ฆ๐ข๐ด๐ต ๐๐ด๐ช๐ข, ๐ธ๐ฉ๐ข๐ต ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ฎ๐ข๐ฌ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ญ๐ช๐ด๐ต?
When this exact question was posed at the Asia PE-VC Summit in Singapore, RuralNet and CashKO CEO Justin Arcenas skipped the usual tech buzzwordsโno capital, no data, no pure tech stack.
๐๐ถ๐ ๐๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐ฏ-๐ถ๐๐ฒ๐บ "๐ฆ๐๐ฟ๐๐ถ๐๐ฎ๐น ๐๐ถ๐":
๐ค ๐๐ผ๐ฐ๐ฎ๐น ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐
๐ ๐ฃ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ
โณ ๐ฃ๐ฎ๐๐ถ๐ฒ๐ป๐ฐ๐ฒ
"I'm quite proud of the fact that, despite building RuralNet on a very asset-light model, we have grassroots reach that rivals most well-funded FinTech players, covering 90% of the Philippines. That's been on the back of our deeply local partners, their physical presence, and the patience needed to establish customer relationships & trust with low-income communities." -Justin Arcenas
Winning beyond the regionโs major tier-1 cities isn't achieved by burning venture capital on ad campaigns. It requires boots on the ground, deep local roots, and playing the long game to earn community trust.
Learn more and click here: linktr.ee/CashKO_Microinsurance