18/05/2026
Not your ordinary VUL story.
My clients know this: I advocate for traditional and term insurance first. But I also present VUL as an option — with complete transparency. I explain both the pros and cons because I want every client to make informed financial decisions, not emotionally driven ones.
Sharing one of my client’s VUL journeys (posted with permission).
This is a 10-year pay plan that started in 2014. The client completed the payment period last December 2024.
When we initially reviewed the policy after completion, the difference between the total premiums paid and the fund value was only around ₱40,000.
Think about that for a moment:
For roughly ₱40,000 in net cost, the client enjoyed years of life insurance protection amounting to ₱1 million. Total premiums paid were around ₱287,000, while the death benefit remained at ₱1.2 million throughout the coverage period.
After conducting a policy benefits review, I recommended transferring the fund allocation to a Global Growth Fund to maximize potential recovery and growth opportunities. Upon checking tonight, the fund value has already grown to around ₱278,000.
If you compute it differently, the client practically secured long-term life insurance coverage for only around ₱9,000 in actual cost over the years.
The policy’s monthly admin charge is only ₱150, and the client also received a loyalty bonus on the 10th year. Additional loyalty bonuses may continue every 5 years thereafter, depending on company performance.
Let me reiterate this clearly:
VUL is NOT primarily an investment vehicle.
It is insurance first — with an added investment component that may help clients build funds for future goals like business, travel, education, estate planning, or legacy creation.
When explained properly and used correctly, VUL should not be complicated.
The problem is not always the product. Sometimes, it’s the expectation set at the beginning.
That’s why it’s important to sit down, listen carefully to your options, and work with an advisor who explains both the opportunities and the risks honestly.
Financial planning is never one-size-fits-all. The right solution will always depend on your goals, responsibilities, timeline, and priorities.
Charm Estrada
Licensed VUL and Trad insurance advisor
Licensed UITF Sales Person by Trust Officers Association of the Philippines