25/06/2026
A little surprise goes a long way.
Earlier this month, at the Chamber of Commerce Womenโs Conference, the first 30 people who bought tickets received an extra little treatie.... A Valley wine tasting experience with the winemakers.
We had no idea.
It was not splashed all over the marketing, and it was not used as a big incentive to convince people to buy quickly.
It was simply a surprise reward for the people who had already said yes!!!
Because there is something really thoughtful about rewarding the behaviour you want to see, rather than only trying to drive it.
So often we focus on the incentive...
- How do we get people to register?
- How do we get people to engage?
- How do we get people to act?
But... there is a beautiful quiet magic in noticing and appreciating the people who already have, those early adopters, the ones who back the idea before they have all the detail.
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ฎ ๐๐บ๐ฎ๐น๐น ๐๐ฎ๐ ๐๐ผ๐ ๐ฟ๐ฒ๐๐ฎ๐ฟ๐ฑ ๐๐ต๐ฒ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐๐ฟ ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐บ๐ผ๐ฟ๐ฒ ๐ผ๐ณ?