30/04/2026
Agencies are facing a fundamental shift: AI is changing how work gets created, but most are still measuring it with timesheets.
Manifest is an AI-powered operational intelligence platform for agencies. The team have just raised A$2m in pre-seed funding, and are already working with agencies across Sydney, Melbourne, and Auckland.
The platform automatically captures labour cost, tool usage, and billable time across teams in real time, giving agency leaders an accurate picture of how work is being delivered, without chasing a single timesheet.
"As agencies adopt AI, the gap between how work actually happens and how it is measured is widening. You cannot price or optimise for outcomes if you are still only measuring self-reported hours." – Freddie McKenzie, CEO and co-founder of Manifest.
Founded by three Kiwis, Freddie Mckenzie, Henry Collinson, and Tom Reid, the team brings together expertise in agency operations, product, and deep AI.