13/07/2026
Why is it so hard to let go?
Whether it's the family home, a long-held investment, or belongings filled with memories, our financial decisions are often influenced by more than numbers.
Behavioral finance calls this the endowment effect—our tendency to value something more simply because we own it.
Understanding this common bias doesn't mean ignoring our emotions. It means recognizing that both our feelings and the financial realities deserve a place in the decision-making process.
In our latest blog, we explore:
- Why letting go can feel so difficult
- The psychology behind the endowment effect
- Questions that can help bring clarity to important financial decisions
- How to honor memories while making confident choices for the future
If you're facing a decision about selling a home, reducing a concentrated investment, or moving into a new chapter of life, this article offers thoughtful insights to help you navigate the journey.
Read the full article here: https://www.investmentmatters.nz/insights/why-its-so-hard-to-let-go-even-when-we-know-its-just-stuff
Letting go of a home, an investment, or treasured belongings is rarely just a financial decision. Discover why we naturally place greater value on what we own, how the endowment effect influences our choices, and practical ways to balance emotions with sound financial planning.