22/05/2026
A few weeks ago, I attended the Icehouse Ignite’26 Growth Summit, where more than 220 New Zealand business owners and leaders shared what they are experiencing, forecasting, and focusing on for the year ahead.
While the report was created around SME business owners, many of the insights are just as relevant for employees and professionals.
Because whether you own a business, lead a team, or work within one, the economy, technology, and workplace culture are changing fast.
A few key takeaways stood out to me:
1. The mood is shifting from survival to growth
After several tough years, confidence is improving. 78% of business owners are forecasting growth this year, no respondents expected significant business decline, and margin pressure appears to be easing compared to last year.
That matters for everyone. When businesses feel more confident, hiring increases, opportunities expand, innovation returns, and workplaces become more future focused instead of purely reactive.
It does not mean everything is easy yet, but it does feel like many businesses are moving from “holding on” to “building again.”
2. AI is no longer the future. It is already here.
90% of SMEs are now using AI tools, and 71% want help understanding how to use AI more effectively.
This matters just as much for employees as it does for business owners. The professionals who will thrive over the next few years likely will not be the ones resisting AI. They will be the ones learning how to work with it.
AI is not replacing human value, but it is changing productivity, communication, workflows, customer experience, and the speed businesses can operate.
The opportunity right now is to become more adaptable and AI literate, regardless of your role or industry.
3. Businesses still value great people
Despite economic pressure, businesses are still investing in people. 75% are planning pay rises, and 65% are still hiring in some form.
But hiring is becoming more intentional. Businesses are focusing less on simply growing headcount and more on capability, adaptability, leadership, emotional intelligence, and team culture. The people who stand out are increasingly the ones who solve problems, think strategically, embrace change, communicate well, and keep learning.
4. Resilience is becoming a superpower
64% of businesses said they feel financially resilient, and 66% of leaders said they personally feel resilient.
I think many people can relate to this.
The last few years have stretched people financially, mentally, and emotionally. Success is no longer just about income. People are increasingly valuing flexibility, stability, purpose, financial security, wellbeing, and freedom. Not just working harder.
5. The definition of success is changing - this may have been my biggest takeaway.
When business owners described what success looks like in 2026, it was not just “more revenue.”
It was better systems, less stress, strong teams, more efficiency, smarter workflows, and less dependence on the owner.
I think employees are wanting similar things too.
Meaningful work. Financial confidence. Work life balance. Career growth. A life that feels sustainable.
The old model of burnout being a badge of honour is slowly losing its appeal.
Businesses and people who will thrive over the next few years probably will not be the ones who simply work the hardest. They will be the ones who adapt fastest, stay curious, continue learning, embrace technology, build resilience, and make intentional decisions about their future.
Whether you are running a business, leading a team, or building your career, the opportunity right now is to become more proactive instead of reactive.
And honestly, that is exciting.