Coats Design

Coats Design Packaging and Branding agency We champion the real power of design. Coats is a proud independent creative business with a tried-and-true entreprenurial spirit.

Using its ability to shape compelling brands and build a loyal fan base of consumers, resulting in a solid return on investment. Working with clients from challenger to iconic brands we bring fresh thinking and perspective to each project; resulting in a product or brand with a tangible purpose. Today’s shopper connects with brands that have distinct values and compelling stories. We use our desig

n process to unearth an effective brand strategy which makes each of our clients brands original, and challenges each to be transformational - not adhere to category norms.

BLOG POST: Utilising the talents of the client in the design process. Manaaki
10/04/2017

BLOG POST: Utilising the talents of the client in the design process. Manaaki

Coats has had a great journey with Omaka Marae – partnering with the team to create the Manaaki brand of condiments and preserves which introduce traditional Maori recipes to the modern consumer. Early in the design stage, the idea of introducing the ‘Aunties’ of the Marae as the hero of th

A redesign emphasising simplicity, beautiful colours and brand combined with a new distribution and merchandising plan =...
06/04/2017

A redesign emphasising simplicity, beautiful colours and brand combined with a new distribution and merchandising plan = BIG WIN! Love case studies like this.

Who cares what it tastes like?

RECENT WORK: Crafting a new food brand and packaging for the a new social enterprise for Omaka Marae, Blenheim. Manaaki ...
04/04/2017

RECENT WORK: Crafting a new food brand and packaging for the a new social enterprise for Omaka Marae, Blenheim. Manaaki is part of a long term business strategy to create opportunities for the wider marae family.

Coats Design is an Auckland based graphic design studio specialising in branding and packaging.

New packaging for Waitemata Honey Co.
20/02/2017

New packaging for Waitemata Honey Co.

Waitemata Honey Co. know their honey, supplying New Zealand businesses and consumers with locally managed and harvested honey for over 50 years. With growing demand for the product in South East Asia, the company engaged Coats to design the packaging for their new Manuka Honey lozenge range.

Something to look forward to on Netflix - Feb 10th. Good to see designers, creatives and architects will get some deserv...
24/01/2017

Something to look forward to on Netflix - Feb 10th. Good to see designers, creatives and architects will get some deserved exposure. Gotta love Netflix!

Friday lunch at Whyte & Wong, Auckland viaduct for Matt's 4...something-th birthday
20/01/2017

Friday lunch at Whyte & Wong, Auckland viaduct for Matt's 4...something-th birthday

20/01/2017

Alternative advertising for Hubbards Granola

Hubbards breakfasts are like a love story in every box. They truly are ingredients made for each other. To launch its new range of Granola, the humble Oat has gone on a search for love. Its agency Sugar & Partners has launched a print campaign in the classifieds section of national papers. VIEW THE…

And we're back! But first coffee.
15/01/2017

And we're back! But first coffee.

Surprising finds while doing the last day studio christmas clean up.
20/12/2016

Surprising finds while doing the last day studio christmas clean up.

New Work - Hubbards Granola. More coming soon
19/12/2016

New Work - Hubbards Granola. More coming soon

Coats Christmas Friday. Spanish Style. Finishing the night at our new favourite spot in Britomart, Caretaker Cocktail ba...
19/12/2016

Coats Christmas Friday. Spanish Style. Finishing the night at our new favourite spot in Britomart, Caretaker Cocktail bar - great drinks, awesome soundtrack

It is the last few days for Sam, our account director who has been covering maternity leave for Hazel. Little known fact...
15/12/2016

It is the last few days for Sam, our account director who has been covering maternity leave for Hazel. Little known fact about Sam, she hates coffee. Weird we know. With a reputation of coffee lovers here we could not let this go on for one.more.day. With the help of some Lewis Road Creamery Coffee milk Sam had a sip. A small sip, but that at least means our reputation of coffee drinkers can be maintained. Sort of. Thanks for your awesome work this year Sam, the crash course on everything South Africa, rolling your r's and all your SA sweet treats

As of January 16th we will be replacing a South African accent with a Scottish one....Hazels back.

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Level 8, Monmouth Street, Grey Lynn
Auckland
1021

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