Penetrace

14/01/2026

Penetrace AS has acquired 100% of the shares in RAM AB (Research and Analysis of Media), and together we are forming RAM Penetrace — creating what will be the Nordic region’s most comprehensive player in ad effectiveness measurement and media analytics. We’re excited about the opportunities ahead — and grateful to the teams at RAM and Penetrace for making this possible. https://www.rampenetrace.com/press/penetrace-and-ram-are-joining-forces-to-create-ram-penetrace The photo is adjusted with permission by AI.

Penetrace AS and RAM AB are joining forces to create RAM Penetrace. Jan 13 Written By RAMPenetrace Penetrace AS, the Norwegian analytics company, has completed the acquisition of 100% of the shares in Sweden-based RAM AB (Research and Analysis of Media in Sweden AB), including its subsidiaries, with...

12/08/2025

Kick off the season with an inspiring breakfast in Oslo! Next week, our partner Metro Branding is hosting a breakfast seminar – and I’ll be joining on behalf of Penetrace to share insights on how top performers measure and elevate their brand efforts. See the link to sign-up in the comment section! Metro Branding

19/09/2024

We are excited to announce that Orbify.AI has acquired 100% of the shares in Penetrace this week. This acquisition will facilitate further international growth through AI functionality that will contribute to transform the marketing analytics industry, says CEO and Founder Henning Tunsli. A special thanks to Dag Friis-Baastad. He has served as both Board Member and Chairman, guiding our team through the past 16 years. Welcome to our new Chairman Axel Tenvik and Board Member Jan-Olav Styrvold.

Det norske analyse- og programvareselskapet Penetrace får sin fjerde majoritetseier på nesten 20 år. Etter seks år kaster kapitalfondet Verdane kortene.

16/11/2023

Today Penelytics were honored with a prize for being among the top 3 innovations within MarTech this year. 🎉 Hurrey!

15/11/2023

Sharing best and worst practices using OHH. What a great pleasure to be at with .

Idag arrangerte et dypdykk i OOH i samarbeid med og Penetrace, til inspirasjon og innovasjon for kunder og PHD-ere! Fler dypdykk på vei, stay tuned! 💫

12/10/2023

Today was an incredible day as we had the privilege of holding a keynote at the yearly conference hosted by ANFO Annonsørforeningen conference. It was featuring Hege Hildeng, the esteemed Chief Marketing Officer of Mester Grønn. What a great success story Mester Grønn is. Together, we showed them how with can contribute to better business results. Henning Tunsli Hege Hildeng

24/08/2023

Welcome to our introduction course in modeling (in Oslo/Norwegian this time) - understanding how you can let your data get to work and identify the optimal media budget. All types of marketing professionals are welcome.

Et praktisk kurs for marked...

04/07/2023

The summer is finally here. We hope you have had a prosperous year so far, and we wish you a great summer vacation ahead.

Here are a few updates from us; https://blog.penetrace.com/penetrace-update-summer-2023

06/06/2023

With a great deal of humbleness and enjoyment, we welcome our new customer to our marketing efficiency platform.

16/01/2023

Velkommen til nyttårsfrokost hos oss i Harbitzalleen 5 onsdag 25.1 kl 08:30 med følgende temaer:

-Reklame som virker: Vi presenterer resultatene fra et metastudium som viser hvilke kreative løsninger som gir høyest effekt i utendørsreklame.

- Kanaleffekter: Hvordan maskinlæring gir deg svaret på en god medieplan.

- Effektbase for sosiale medier: Vi bygger nå en effektbase for , og i samarbeid med Nordic Screens AS

Meld deg på nedenfor:

https://lnkd.in/d4VPG763