10/08/2026
π 10 THINGS EVERY POULTRY FARMER SHOULD RESIST DOING THIS WEEK
Dear Poultry Farmer,
As you start this new week, here are 10 habits you should resist if you want to run a more profitable and trusted poultry business.
1. Resist the urge to ignore potential buyers.
When someone asks about your broilers, eggs, or other farm products, respond as quickly as possible.
A serious buyer can easily move to another farmer when you delay.
Speed and availability can help you close more sales.
2. Resist the urge to make interested buyers chase you.
If someone shows genuine interest in your birds, don't simply tell them to contact you later.
Give them the information they need.
Tell them your available quantity, bird age, estimated weight, location, price, and pickup or delivery options.
Make buying from your farm easy.
3. Resist the urge to hide your prices unnecessarily.
When a buyer asks, "How much is your broiler?", give a clear answer when your price is fixed.
If your price depends on bird size, quantity, location, or customization, explain that clearly.
Transparency builds trust.
4. Resist the urge to post incomplete information about your birds.
Don't post:
"Broilers available. DM for details."
Give buyers useful information.
Mention the number of birds available, age, average weight, location, price range, vaccination status, and expected availability.
The more useful information you provide, the easier it becomes for serious buyers to make decisions.
5. Resist the urge to operate your farm without proper records.
Don't rely on memory.
Record your:
Feed purchases
Feed consumption
Mortality
Medication
Vaccination
Labour expenses
Other farm expenses
Bird sales
Revenue
Stock levels
If you don't know your numbers, you don't really know how your farm is performing.
6. Resist the urge to insult customers or other farmers online.
Someone can disagree with you.
Someone can ask a difficult question.
Someone can even offend you.
Handle it professionally.
Remember that other potential customers are watching your response.
Your online behaviour is part of your farm's reputation.
7. Resist the urge to make careless promises.
Don't promise a buyer 500 birds if you only have 300.
Don't promise delivery today if you cannot deliver today.
Don't claim your birds are ready if they are not ready.
Your words affect your credibility.
8. Resist the urge to disappoint people who recommend your farm.
If another farmer, friend, business owner, or customer recommends you to a buyer, take that referral seriously.
Your failure can damage both your reputation and the reputation of the person who recommended you.
Protect the trust people place in your farm.
9. Resist the urge to spend farm money without knowing what it is for.
This is one of the biggest mistakes small poultry farmers make.
Money comes in from bird sales.
Then money goes out for feed, medication, transport, labour, household needs, and other expenses.
At the end of the cycle, the farmer cannot explain where the money went.
Separate farm money from personal money.
Track every naira.
Know your total cost.
Know your revenue.
Know your estimated profit.
10. Resist the urge to make farming decisions based on guesswork.
Don't say:
"I think we used about 20 bags of feed."
Know the actual number.
Don't say:
"I think mortality was around 30 birds."
Check your records.
Don't say:
"I think we made profit."
Calculate it.
Good poultry farming requires good records.
π THE BIG LESSON
Poultry farming is not only about raising healthy birds.
It is also about managing information, money, inventory, customers, and decisions.
Your birds can be healthy while your business is losing money.
Your farm can be busy while your records are completely disorganized.
Your sales can be increasing while your actual profit is decreasing.
That is why farm recordkeeping matters.
This week, make a simple commitment:
π Record what happens on your farm.
π Track your expenses.
π Monitor your birds.
π Track your sales.
π Know your stock.
π Review your numbers before making decisions.
And if you use PoultryPulse, make it a habit to update your farm records consistently.
Don't wait until the end of the production cycle before looking for your numbers.
Start recording today.
π Better records. Better decisions. Better poultry business.
Have a profitable week, Farmers! π±
I hope someone sticks to these 10 commandments this new week, and it shall be well with them and their poultry business.
Don't forget to use POULTRYPLUS to know exactly how much your poultry business has made. Get access via https://selar.com/eac62p1g5h
To our success!
Β© POULTRYPLUS TEAM