24/02/2025
BUSINESS TALK WITH KEMI LEVI
THE POWER OF PACKAGING!
A few years ago, while in Billingham, UK, I often visited a particular shop in the market square. Every time I walked in, it felt like they had new stock.
Curious, I befriended some of the workers and discovered their secret—they weren’t bringing in new products every week. They simply rearranged the store, repositioned items, and refreshed their displays.
The result? Customers kept coming back, excited to explore what they thought was new.
That simple lesson changed how I approach business.
Fast forward to a few days ago…
I was in Yenagoa, Bayelsa State, with my brothers. My elder brother is very selective about where he eats. My younger brother and I? Not so much.
We stopped by a food vendor, and my elder brother took one look and said, “I’m not eating here.” Not because the food was bad, but because of how the vendor and the setup looked.
Later, I went back alone, ordered the same food—but this time, I asked for a different, more attractive takeaway pack.
I handed it to my elder brother without revealing where it came from.
Hours later, he couldn’t stop talking about how delicious the meal was!
The same food he rejected earlier—just packaged differently.
Now, let me ask you this:
Are people ignoring your business?
Do customers walk past your products without a second glance?
Are your sales not where you want them to be?
Before you complain, change your packaging!
✅ Sometimes, the issue isn’t the product—it’s how you present it.
✅ People see before they buy.
✅ They judge based on appearance before they experience the real value.
Your business might be amazing, but if it doesn’t look appealing, people won’t give it a chance.
Rebrand. Refresh. Reposition.
The smallest tweak can create the biggest transformation.
Take action today!
I remain your business coach,
Kemi Levi
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