15/07/2026
This post is for three kinds of people:
1οΈβ£ You already run an asset finance or device lending business, and you're managing repayments manually
2οΈβ£ You're thinking about starting a "buy now, pay later" business for phones or gadgets, but don't know where to start
3οΈβ£ You've never heard of this business model before and you're just curious how it works
Let me explain it simply, then show you what's possible.
What is device BNPL, in plain terms?
A customer wants a phone but can't pay the full price upfront. Instead of a bank loan, a company sells them the phone on installment β the customer pays a deposit, walks away with the device, and pays the rest in weekly or monthly instalments.
The company makes its money on the markup and the interest. Simple idea. But it has one big risk: what happens if the customer stops paying halfway through?
Traditionally, the company has two bad options β chase the customer for months, or send someone to physically repossess the phone.
Both are slow, costly, and often don't work.
This is the problem GoBeller solves.
GoBeller has built a platform that removes that risk entirely.
Every phone sold through the platform can be remotely locked the moment a payment is missed, and automatically unlocked the second payment is made. No field agents. No repossession. No chasing.
Here's what that looks like running live, on one dashboard:
π 4,250 customers tracked
π³ 2,830 active loans
π 320 devices auto-locked on overdue payments
π 2,510 devices unlocked and running
π 96.5% recovery rate
This isn't a new idea GoBeller is testing β it's already proven. It's the same infrastructure behind EasyBuy, which has financed over 1 million devices across Nigeria, through 2,000+ stores, backed by Stanbic IBTC Bank and Newedge Finance Limited.
Now, for the first time, GoBeller is opening this infrastructure up to any business.
It's called the GoBeller BNPL Protocol β a complete, production-ready device financing platform, live at bnpl.gobeller.com.
You don't need to build your own tech, find a banking partner, or hire an engineering team. You can be set up and deployed in 72 hours,
Book demo
https://doc.gobeller.com/book-meeting