24/04/2024
One way to know if a business is struggling with sales is they always do discount back to back...... Sunday discount, birthday discount, night discount ๐
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Mind you, giving discounts on your services or product is not wrong, but when you do it regularly or consistently shows you're having sales issues ..
The reason could be, either the initial price of what you're selling is too high and you're trying to reduce the price by doing discount to the amount you feel is fair for your product
OR you're selling to the wrong audience who don't have the money to pay you full for your product/services
Here's a remedy, First if you feel your initial price is too high and people can't pay then consider creating an irresistible offer around it and SHOW them why the price is ideal.. ADD OFFERS!!!
The offer could be free and fast delivery, it could be adding bonuses that align with your business or services..
Secondly to avoid attracting broke buyers, it depends on the kind of words you use in your marketing, for instance if you're selling a digital product of 15k and you're using phrases like "If You've not earned money online before then this course is for you Or maybe words like Make your first money online by buying this course"
Those people who've not earned a dime online, How do you want them to see 15k and pay for a digital product? It'll require a lot of convincing to close them
But when you use words like " Make more money online or Make your next 100k online by buying this course" the kind of people you'll attract here are those that are already earning online and need to earn more, hence will be easier to close..
So instead of reducing your prices on your services or products, add OFFERS and charge premium
Until next time, Happy selling!โบ๏ธโบ๏ธโบ๏ธ