14/08/2026
*THE UNIVERSITY OF MAIN MARKET: WHY THE IGBO APPRENTICESHIP SYSTEM REMAINS ANAMBRA’S GREATEST EXPORT*
On the streets of Onitsha, there’s a saying you will hear from traders, manufacturers, and market leaders:
"A graduate of UMM will out-perform a graduate of UNN in business."
UMM is not in JAMB. It has no Senate, and no formal admission process.
UMM is the University of Main Market. It represents the various markets and commercial hubs across Igboland where apprentices and traders learn and perfect their craft.
This statement is not a slight on the prestigious University of Nigeria, Nsukka. It is a restatement of the proven success of the ancient business incubation model that built Onitsha, Nnewi, Aba, and the entire Igbo commercial empire: The Igbo Apprenticeship System — "Igba Boyi / Igba Odibo."
A training model that has stood the test of time and produced some of the most successful Igbo entrepreneurs for over a century. No lesson plan. No scheme of study. No tuition fees. Only close, personal, and practical mentorship in business development, financial management, and character formation.
No student loans. No unemployment. Just skills, capital, and networks transferred directly.
This system has produced entrepreneurs and businesses that have endured the test of time. Graduates of this system include: Mr. Cosmas Maduka (Coscharis Group), Chief Augustine Ejikeme Ilodibe (Ekenedilichukwu), Chief Innocent Chukwuma (Innoson Vehicle Manufacturing), Chief Ifeanyi Ubah (Capital Oil), and Chief Cletus Ibeto (Ibeto Group), among many others.
A university teaches you economics. The Main Market teaches you the practicality of cashflow. An apprentice learns by doing: how to move 100 cartons in 24 hours, how to manage debtors, and how to survive a bad market week.
A university graduate leaves with a certificate and job applications. An Igbo apprentice leaves with goods, a shop, suppliers, customers, and a mentor. He starts at "level 10," not "level 1."
The system drills discipline, honesty, and trust. No one gives you goods on credit if your character is bad. "Ezi afa ka ego" — A good name is better than riches.
The _Igba Boyi_ system promotes wealth distribution. One successful Oga will settle 10, 20, or 50 boys. That is how one shop in Onitsha becomes 50 shops across Nigeria and West Africa in 15 years.
This is why Anambra is called "The Japan of Africa." Nnewi auto parts, Onitsha trade, Oba pharmaceuticals — all built on this model.
The world is changing. If we do not document and upgrade this system, we risk losing it.
At ASBA - Anambra Small Business Agency - ASBA, under His Excellency, Prof. Charles Chukwuma Soludo, we believe the future of work in Anambra must merge "UMM" with conventional educational systems.
Anambra’s competitive advantage is enterprise.
If we focus on, document, and scale the Igbo Apprenticeship Model, we will export not just goods, but a proven system for wealth creation to the rest of Africa.
The saying on Onitsha street is a challenge.
Let us answer it by making the Igbo Apprenticeship System the most structured, funded, and respected vocational model in Nigeria.
Nonso Samson Emeka, Esq.
Ag. Managing Director
Anambra State Small Business Agency - ASBA
Awka, August 2026