Pool small and medium sized fashion design businesses together to put on a fashion show, bigger than any one business can afford do. Each designer thus gets a dedicated segment to display their products and promote their brands. But in addition to that, it was plain to see that for the show to be a success, it must give value to all parties concerned including attendees and partners/ sponsors. So,
we have to make sure that the designers bring awesome collections to make the show to give quality content to the show, and we sprinkle in a bit of music and fun to make it work for the guests. Our sponsors and partners whose aim is to use our novel platform to reach new audiences in an informal way, also have be taken care of. So we cleverly and tastefully integrate their brands, products and messages into the show, giving them maximum value for their investments. The Runway Organising Team is really just happy with the show being phenomenally successful. Our plan is to make it an annual event (which we’re well on the way to doing) and eventually grow into an entire fashion week for Abuja. Nigerian designers have a lot to offer the world and if done right, we believe we will put Abuja on the fashion map. We’re a simple bunch of Fashion Designers, Lawyers, PR and Business Design Specialists, who take pride in competence and a drive for excellence.