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How To Show The Financials In A Pitch Deck (Part 2)One thing to keep in mind, and that can be confusing, is that your gr...
05/01/2020

How To Show The Financials In A Pitch Deck (Part 2)

One thing to keep in mind, and that can be confusing, is that your growth numbers are not presented with your financials. It can be tempting to include them one after the other, but remember that you are trying to persuade your investors, not hit them over the head with numbers.
A great place to put your existing growth is just before you highlight your team history. This means you can put a graph showing month on month growth, then back this up with the top achievements of your team members.
After this, you can move into the financials section where you place estimates about future performance. Putting the team history in between existing growth and your full financial projections breaks things up a bit and makes your pitch deck flow better.
Keep in mind when thinking how to show the financials in a pitch deck that your financials section primarily deals with how you think your business will perform in the future. It is designed to show investors a solid case for how much money your business plan will generate. More than any other section in your pitch deck, the financials section is what should be most appealing to investors.
That being said, a fatal move is to over-promise. Some entrepreneurs think they can pull the wool over investors' eyes and make their projections too good to be true. Do not do this.
Remember that, even if your pitch deck successful wins investment, there will be a due diligence process before your company receives the capital.
If you have fudged your figures or over-exaggerated, that's when investors will find out and pull the plug on the deal.
The purpose of your financials section is to realistically convey how well your business should do, all things being equal.

How To Show The Financials In A Pitch Deck (Part 1)Are you wondering how to show the financials in a pitch deck? Your pi...
04/01/2020

How To Show The Financials In A Pitch Deck (Part 1)

Are you wondering how to show the financials in a pitch deck? Your pitch deck needs to include important financial data including a breakdown of past and future performance. A standard metric of performance should be used for this data such as month on month growth for units sold and gross profit.
To create the perfect pitch deck, you will need more than just solid numbers; as opposed to a business plan you will need to present the numbers in a way that is persuasive and accessible.

The Financial Section
Each section covers part of your business plan including highlighting a gap in a market, your product/service solution, and information about your team. However, no matter how good your market research and concept, if you don't have a compelling financials section your pitch deck is likely to fail. When showing financial information to potential angel investors, it's best to leave these until later in your pitch deck. The reason for this is that numbers only mean something when they have context.
Through the beginning and middle of your pitch deck, you will establish the concept behind your product(s). You will then expand on this, showing why consumers will care about it. You will also show how talented your team is with a team history and what the competition is like.
Only once the above is done, can you say “and here are our financials”. Investors now understand what you are trying to build, the financials section effectively tells investors how you have performed so far in trying to achieve your goals, and where your business will be in the years to come with the investment.
Whenever you are thinking about how to show the financials in a pitch deck remember that most important of all – your financials will show how investors will make a good return on investment.

Having A Powerful Financial ForecastWhen it comes to start-ups it is very difficult to know where you will be in 5 years...
25/12/2019

Having A Powerful Financial Forecast

When it comes to start-ups it is very difficult to know where you will be in 5 years. However, having a powerful financial forecast will help you in understanding the capital that is required for at least the next 18 to 24 months of runway.

Who would have thought in 2004 that Facebook would be valued at over $400B years later? The forecast is your most effective persuasive tool, but it is also one of the most difficult to compile.

Your forecast should outline the following:
Projected income
Estimated expenses
Expected growth
A financial forecast is a carefully constructed projection of company development over a given time period, taking into consideration projected sales data, as well as market and economic indicators.

Normally you would want to include at least three years so that the investor can see the key drivers of your business over the course of time. Some investors may want up to five years.

Deciding Investment Levels-Ideal Investment: This investment level is the best-case scenario. This level of investment w...
25/12/2019

Deciding Investment Levels

-Ideal Investment: This investment level is the best-case scenario. This level of investment which will allow you to put in place all of your infrastructure as well as covering all manufacturing, distribution and advertising costs. Not only that, an ideal investment will provide enough capital to cover all costs and provide your start-up with a substantial reserve for future expansion. Gaining ideal investment straight away, if at all, is very rare, but defining the perfect scenario will help to create a good project roadmap.
-Needed Investment: This is the investment amount you require to meet your start-up's immediate goals. Those goals will be determined by what combination of investment rounds you are pursuing. If, for example, you are looking for seed investment, then the immediate needs for your company will include market research, conceptual design, developing infrastructure and creating a prototype. Needed investment will allow you to achieve the absolute minimum to push your start-up forward. Knowing how much capital is required to keep your start-up developing as a going concern is imperative.
-Realistic Investment: This investment level is based on how much capital you can expect to raise overall, and how much you can expect to raise for each investor. The types of investors you are hoping to engage with will answer the latter. If you are raising capital from friends and family, their financial situation will define how much they can invest. An individual angel investor is probably going to contribute a smaller amount than a VC group. Whoever is your target investor, you need to be realistic about how much capital to expect from them. Realistic investment is a much more subjective number than needed and ideal figures, but it will give you an investment amount to aim for, and should be closer to any compromise at the conclusion of negotiations.
Knowing the difference between realistic, needed and ideal investment levels for your business will help you chart a course through each investment round, informing your negotiation decisions in terms of how much capital you need to develop your start-up to different levels within best- to worst-case scenario timeframes.

How much money should startups seek to raise in a fundraise?Skillfully and accurately deciding how much money to ask for...
25/12/2019

How much money should startups seek to raise in a fundraise?

Skillfully and accurately deciding how much money to ask for in a fundraising round continues to be a tricky point for many entrepreneurs and startups. Some have a good idea of what they need, and what is fair. Especially, if they’ve invested in getting some solid outside input in advance. Others are far off base in what will make sense for investors.
Choosing an ask isn’t just about a fantastic number your think sounds great. To not only get the money, but have it serve you and your investors well, it is vital to understand the key elements that should go into your math, and other basic considerations of how it will affect your potential.
You should implicitly understand the difference between needed, realistic, and ideal investment. The distinction between all three investment plans matters. You should develop a separate costing outline for each, allowing you to understand what your company needs to launch, survive, grow, and return a profit for you and your investors. It will also provide you with a clearer way to identify needed, realistic and ideal investors during the negotiation process, leading to a strong valuation of your start-up.

Are You Pitching The Right Investors?Fewer rejections and more checks come from pitching the right investors.You’ll grea...
25/12/2019

Are You Pitching The Right Investors?

Fewer rejections and more checks come from pitching the right investors.

You’ll greatly streamline the process of fundraising and save a lot of time and stress by finding the best fitting investors. This will also make doing business with them on your cap table and board a lot easier later too.

Deeply consider the type of investor you want to be involved in your business. Find those who are looking for opportunities like yours already. Provide them your opportunity.

My Business Has no Competitor?“We’re really the only ones out there doing what we’re doing.” No, you’re not. Eliminate t...
25/12/2019

My Business Has no Competitor?

“We’re really the only ones out there doing what we’re doing.” No, you’re not. Eliminate that string of words from your vocabulary entirely.

You may have the best value proposition, the best set of product features or some kind of unique functionality that sets you apart, but you are most definitely not the only company trying to solve someone’s problem or appeal to a certain audience.

Investors Can See Through YouCreate a Great Linkedin Profile - Why? Because once you reach out to an investor, they are...
25/12/2019

Investors Can See Through You

Create a Great Linkedin Profile - Why? Because once you reach out to an investor, they are going to look at your profile….If its weak or just unprofessional, they are not going to "Accept your Invitation to Connect" - Yes, an investor can look at your profile without "accepting your invitation".

No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team ~ Reid Ho...
25/12/2019

No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team ~ Reid Hoffman.

Entrepreneur Study says that about 60 percent of startups fail to take off due to poorly constituted teams! This statistic establishes the fact that behind every successful startup is a team of passionate individuals who work tirelessly towards a common goal. Regardless of how awesome your idea may be, building a team for your startup lays down the stepping stone to success.

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