Distributor / Agent of:
(1) Energizer
(2) Dutch Lady
(3) Mandom
(4) Kao
(5) Meadjonson
(6) Unicharm
(7) Beiesdorf
Hong Lea Group of Companies:
(1) Hong Lea Distributors Sdn Bhd
(2) Hong Lea Trading Sdn Bhd
(3) Hong Lea Trading Co. Key Timelines of Hong Lea Group of Companies
1940 - Founder of Hong Lea, Mr Lim Hock Lea came to Malaya
1965 - Started first retail business by the name of Hock Lea Sto
re
1979 - Started wholesaling business by the name of Hong Lea Trading Co.
1984 - Appointed key dealer for Eveready Battery Co. (M) Sdn Bhd
1984 - Appointed key jobber for Procter & Gamble (M) Sdn Bhd
1993 - Appointed state jobber for Mandom (M) Sdn Bhd
2006 - Appointed distributor of Kao (M) Sdn Bhd
2007 - Appointed distributor of Energizer (M) Sdn Bhd extending coverage to both Johor and Melaka
2009 - Appointed distributor of Kao (M) Sdn Bhd extending coverage to both Johor and Melaka
2010 - Extended area of coverage of Unilever (M) Holdings Sdn Bhd
2011 - Shifted part of the operation to the new premise in Senai
2011 - Appointed distributor of Dutch Lady Milk Industries (M) Sdn Bhd
2011 - Extended channel of coverage of Dutch Lady Milk Industries (M) Sdn Bhd to local supermarket chains
