APRIL was set up in 1988 by Bruno Rousset whose founding ambition was to change the image of insurance by challenging the modus operandi. Determined to transform the relationship between insurers and policy holders, APRIL decided to go back to the fundamental principles of the profession: proximity, consideration, simplicity and flexibility. APRIL has developed by placing the interests of its cust
omers at the heart of its organisation and its process of innovation. To achieve this, as well as to offer guidance to staff carrying out projects and developing products and services for customers, 4 values - building trust, pushing boundaries, innovating and keeping things simple - have been chosen as veritable decision-making criteria to inspire and direct staff on a daily basis. Shaking up the insurance world of the past, present and future, APRIL is committed to "making life easier for customers" and has restated its commitment to offer innovative, increasingly accessible and customised insurance solutions through its baseline "changing the image of insurance", by seeing insurance from the customer's perspective. APRIL is committed to making life easier for its customers:
Experts who can be contacted anywhere, at any time
A pro-active approach to supporting our customers, so that insurance agreements can keep up with their changing needs
Clear and detailed explanations of insurance agreements
Solutions and advice from experts
Over 25 innovative years, APRIL has implemented for policy holders 24h refunds, product information in Braille, a service to organise the administrative procedures for applying for car registration documents when taking out car insurance, call answering within 3 rings and health cover designed specifically for high-risk customers. So many innovations which have become the new standards in the insurance market.