Sun Finance

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Sun Finance

A rapidly growing online and mobile lending platform focused on customer journey, superb risk techno Together we are reaching new highs month by month.

The hottest online lending platform:
- we have proven excellent growth results from day one
- we are rapidly expanding geographically by adding new markets to our business
- we are continuously expanding our product range to meet the needs of our 6million+ customer base. Sun Finance is a true A-player when it comes to modern financial services. But we wouldn’t be so successful without having the top professionals in the industry behind the wheel of Sun Finance. Together we are Sun Finance.

22/05/2026

🗣 “So… how was the marathon?”
We’re pretty sure this has been the most frequently asked question in every office this week - whether people are gathering by the coffee machine, grabbing lunch, or filling those awkward silences before a Zoom call.
Sun Finance is no different… and oh boy, we do have reasons to talk!🤩

🏃This year, 25 colleagues took on different challenges at the Rimi Riga Marathon :

🎯15 ran 10 km
🎯 6 conquered the half marathon (21 km)
🎯 4 powered through 6 km
🎯 And one absolute legend somehow decided one distance wasn’t enough… and ran BOTH the 21 km and 10 km. Well… who needs those knees anyway? 🤷

What’s even more impressive? Many smashed their personal bests this year, while others proved that simply showing up, pushing forward, and crossing the finish line is already a huge win.
And who knows - maybe next year someone will wake up one morning and say: “Call it a midlife crisis or whatever, but I’m running a full marathon… and nobody’s stopping me.”

Whether it was a new record, a first race, or just surviving the last kilometer with dignity intact, we’re incredibly proud of every single one of them. 👏💪
Team spirit looks good in running shoes!

18/05/2026

🚘 Our CEO Toms Jurjevs believes that business is not so different from driving a car – how fast you can go depends on the gear you’re in. And recently, we shifted into the next one by reaching an important milestone: the total amount of our loans issued worldwide has exceeded 5 000 000 000 EUR! 👏

“Nowadays, almost everyone drives automatic, but back in my day, manual cars were the go-to choice. Building a business is very similar to driving in first gear – you start slowly and gradually pick up speed, gear by gear. Now we can proudly say we’ve reached fifth gear, and from here, we can accelerate faster than ever!” says Toms.

Five billion is more than just a number – it reflects years of dedication, innovation, trust, and teamwork. As usual, we marked the occasion with some sweet calorie intake, starting the tradition with four cakes last year, and five - in 2026! If we keep accelerating at this pace, it’s obvious we’re going to need a bigger table soon… Not that it’s a bad thing though. 🎂

Here’s to the next billion! 🚀

11/05/2026

🧸 You can tell a lot about someone from their childhood photos – the things you loved the most as a kid often reflect an unfiltered personality.

Looking at our team… well, not much has changed, actually. 😎

Our Chief Technology Officer was already holding a computer before he could walk, and our HR Generalist was busy “recruiting” new team members from her doll collection long before she knew what an email was. From natural-born communicators to problem-solvers and team carers – the signs were there all along.

Today, those same kids are the people behind Sun Finance, turning curiosity into expertise and playtime skills into real impact. Different titles, bigger responsibilities… but still the same spark that got them here.

So, did your childhood photos also predict who you’d become?🦸‍♀️

29/04/2026

💼 At Sun Finance, we believe that success is built through discipline, systems, and consistent ex*****on.

Recently, our founder & CEO Toms Jurjevs joined the Endorfin Sober Electronic Dance | BE YOURSELF podcast, sharing his perspective on what it really takes to achieve meaningful results in business and life.

Some key takeaways from the conversation:
👉 How to manage time and focus without burning out?
👉 The principles behind sustainable success (a.k.a. the eight lessons of Sun Finance).
👉 Why some people achieve outstanding results while others struggle despite hard work?

A straightforward discussion about leadership, mindset, and building systems that deliver results - this one is worth your time.

🎧Listen here: https://youtu.be/O1kWhCSIvdU?si=VlqqOJgc4zvbzSSe

23/04/2026

Recently, our office lounge turned into a mini Africa!🚴
Well, without lion roars and extreme temperatures, but with stories of dust, heat, cold, brutal climbs, and moments (too many to count!) of “Why am I even doing this?!”

👏 So, what was the deal?

Our COO, Emīls Latkovskis, together with fellow riders, shared their experience from the legendary Absa Cape Epic - an 8-day bike race ridden strictly in pairs. That means staying within shouting distance of your teammate at all times… because if, for any reason, one doesn’t finish, there’s no result for the other either. 🤷‍♂️

Sounds easy so far?

🗺️ Let’s add a few details:

A total distance of 707 km and 15,900 m of elevation gain. It’s like riding from Riga to Warsaw, but through dust, heat and cold… while climbing Everest twice!

Every year, this pure African madness brings together around 1500 participants from all over the world - and this year, these four riders represented Latvia. Participants ride bikes that cost as much as some cars and travel with suitcases filled with 200+ energy gels. The yellow helmet Emīls brought to the story night was proof that things don’t always go as planned… but then again, isn’t the "unexpected" part of every great journey?

There were laughs, disbelief, and a lot of respect for what it takes to push your limits like that. Because these are the kinds of adventures we remember for life.

Would you dare to do this race? 🗨️

16/04/2026

🚀 What started as an ambitious fintech startup has grown into a profitable, globally recognized company with more than 200 employees at our head office in Riga. Behind this journey is something we’re incredibly proud of – our people.

Nearly quarter of our team has been with Sun Finance for 6 to 9 years, growing side by side with the company – shaping our culture, building our systems, and scaling our impact across markets. What’s even more impressive ? 14 colleagues have been with us since the very first days!🧑‍💻

Our journey has always been powered by commitment, trust, and long-term thinking. But the success doesn’t end here – we are always on a lookout for new talents! 🤝💼

👉 Check out the latest vacancies and join us: https://sunfinance.group/career/vacancies

25/03/2026

⌛ A tradition everyone looks forward to… partly for the snacks and a half day off work, but mostly because it brings our IT community together to reconnect, share progress, and align on what’s ahead.
So, what’s the tradition?

The one and only Sun Finance IT Townhall 2026! 🚀

This year, we explored key topics shaping our work - from marketing insights and launching new GEOs to implementing new strategies and strengthening debt collection processes. We also shared the latest fraud prevention updates together with our colleagues from the Risk and Data teams. 📊

🍿Beyond the agenda, the most anticipated highlight was the nominations! With a little help from AI and the creative mind of our main organizer Maksims Dribeņecs, well-known movie characters became our award presenters. Because let’s be honest - if Catwoman calls your name, who wouldn’t melt in awe?

👉 Take a look at the highlights from IT Townhall 2026 and meet the people driving our progress forward!

18/02/2026

🤝 Great partnerships turn into great ideas! 💡

Recently, we welcomed our long-time partners from Amazon Web Services (AWS) for a dedicated SF & AWS AI Day conference.

This year’s event focused on the practical and secure adoption of AI. Together with AWS experts, our team explored how smart AI solutions can be applied in real business scenarios – from fraud prevention to conversational analytics. Diving deep into AI-driven fraud use cases at Sun Finance, gaining practical insights into leveraging AI on AWS for business solutions, the agenda also featured live demos with AI Agents and how to build your own LLM Agentic solutions.

To wrap up the day, we rolled up our sleeves during a hands-on lab session, working with Amazon Quick Suite and other AI-powered tools.

“AI days like this are highly valuable for us because they make the agentic AI approach tangible – especially exploring how STRANDS-based models can orchestrate intelligent, task-driven workflows rather than just isolated predictions. Having leading experts on-site enables far broader participation than sending a few people to workshops or conferences abroad, making it an excellent first step for business stakeholders and junior data scientists to understand the real practical impact of AI on our operations,” says Agris Vaselāns, Group Chief Risk & Data Officer.

A big shout out to the wonderful AWS team for sharing their expertise!

06/02/2026

It’s our 9th birthday today!🎉🎂

To celebrate, we came together with some of the people who have been with us from the very beginning and asked them to share one thing they’ve learned during their time at Sun Finance.

We lit nine candles, so we invited nine people to speak — but the truth is, there are many, many more colleagues who have been with us from the start and are still with us today. That means even more lessons, more knowledge, and more wisdom as we move forward.🙌 💫

Thank you to all our colleagues and partners who have been part of this journey — we couldn’t have done it without you!🧡

As Toms says — this is only the beginning! 🚀

23/01/2026

What’s the end goal of using AI and cloud services at Sun Finance?
👉 For us, it’s always the same: more automated work, smarter decisions, and measurable outcomes!
And we have a story to share!

On 29th January at Workland Galleria Riga, our colleagues Kaspars Magaznieks and Krišjānis Kočāns will join AWS Baltic Connect to showcase a recent project: an automated image processing solution leveraging AWS.

You will find out how multimodal AI and automated image processing:
✅ helped extract information from ID documents;
✅ boosted fraud detection signals;
✅ reduced manual effort;
✅ improved accuracy and robustness.

AWS Baltic Connect is a community-driven event that brings together tech professionals, builders, and business leaders to share real experiences, practical use cases, and insights around AWS technologies.
This edition focuses on how AI is transforming fraud detection and ID verification in fintech.

Want to hear our experience and connect with international experts?
Register here:
🔔 https://luma.com/cu44ib8i

See you there! 🚀

Address

Skanstes Iela 52
Riga
LV-1013

Website

https://www.sunfinance.group/

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