Although there are many factors that affect a consumer’s brand choice such as packaging, pricing and promotions; brand awareness is the second most important factor after quality. The main use of promotional items is to provide brand awareness. Almost anything can be branded with a company’s name or logo and used for promotion. Promotional items and business gifts are the most cost effective way o
f promoting your company, ideas, and events, from open days to product launches, meetings, to conferences and exhibitions or act as incentives. In a time where everyone wants to save money, one question comes to mind:” What promotional strategies do I use to get the word out?” Many marketing strategies would budget for promotional items to promote their business or brand. Research has shown the high effectiveness of promotional items in raising brand awareness. For example; 76.1% of people that participated in a survey were able to recollect the name or logo of companies that gave them free promotional items. Also, an incredible 50% of the people who received corporate promotional items from a company supported that same company afterwards.
