22/04/2020
Google switches its Shopping search service to mostly free listings
Alphabet Inc. | GOOG (NASDAQ)
Google is making a change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. Making Shopping listings free for merchants is one way the tech giant is looking to support struggling retailers through the COVID-19 crisis, he suggested. “Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google,” wrote Ready. “You can also add products to your product feed, to make even more products discoverable in these free listings,” Google adds. In 2019, it also merged its Google Express shopping service with Google Shopping, then sunset the Google Express brand.
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https://techcrunch.com/2020/04/21/google-switches-its-shopping-search-service-to-mostly-free-listings/
Google is making a change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. In a blog post announcing the move, Bill Ready, president of Google’s commerce divisio…