To alleviate the poverty and to develop the economy of the nation, it is necessary for the people to have the careers, to run household businesses or small or medium enterprises according to their capacity, techniques and experiences. Moreover, the microfinance sector has not sufficiently fulfilled the needs of people under poverty line that account for approximately 4 million people. Because of t
his issue, a group of shareholders has cooperated with each other to establish a new microfinance institution called CAMMA MICROFINANCE LIMITED, which was registered at the Ministry of Commerce on 06 April 2010 and licensed by the National Bank of Cambodia on 29 July 2010. In Khmer context, the word “CAMMA” means “well-being”. Well-being is a core factor that our institution is keeping in mind because the well-being of the clients means the well-being of our institution as well as of the society as a whole. The identity of CAMMA is inscribed with a head of golden phoenix carrying a stem of paddy by its beak surrounded by letter C symbolizing the word CAMMA with yellow, grey and green colors. Under the golden phoenix head, the red Khmer scripts as ខេមា មីក្រូហិរញ្ញវត្ថុ and English scripts as CAMMA MICROFINANCE are inscribed. The golden phoenix’s head represents the cash and the potential of providing reliable loans to the people. The stem of paddy symbolizes the agricultural produces and diversified businesses of the people who obtain the loans from Camma Microfinance Limited. The green color symbolizes the natural environment and the growth of businesses of the clients and the institution. The yellow symbolizes the creativity and the common sense of the staff. The light grey between the yellow and the green symbolizes the closest interaction between the institution and the clients and the red color symbolizes the courage of the staff in providing the microfinance service to the clients to bring about the prosperous living standard to the clients.
