15/01/2024
So, what is wrong with Germany economy "The sick man of European"? and how I'm looking at it.
Key words:
-“I’ve never been so worried about the medium-term outlook for Germany,” said Dirk Schumacher.
-"We are living on order backlogs and they are disappearing,” Wiechers said. “We haven’t hit the bottom.”
-“German customers are spending less, you feel it,” said Joern Brinkmann.
-“It’s one crisis after another…Consumer sentiment is falling again at the start of the year because everything is so uncertain,” said Alexander Grosse.
--> Those key words are very likely pointing out that Germany the biggest economy in Eurozone, are not doing so well and it will continue to do so....
+Problem --> High Inflation + High borrowing cost..
+High Inflation --> Well if you ask me isn't higher product make company earn more, what if I tell you your expense will increase through "Raw Materials" + "Wage growth". The first stage it will less likely to affect due to consumer health is doing good or I say not yet deteriorating.
- Now start imagine this in a way, that we can see price rose higher --> make consumer feel bad about spending money --> or they dont even afford to spend on those anymore.
--> that will lead to sales volume drop while the company squeeze their margin. At certain point they will likely give up --> bankruptcy rising...
--> So company earning problem --> lead to labor problem --> Hiring freeze + more layoff. --> weaker consumer --> weaker economy --> all those will eventually reflect in GDP or Gross Domestic Product.
There might be alot of missing piece or holes in my thought but my point are that inflation is good but too high is bad, too long is bad.
Wait wait, then what do High borrowing cost come in a played a part in all of this. Well it will and should go like this.
Imagine a company is running a deficit their first instinct is to borrow more to invest more and earn more. So imagine that their borrowing cost increase alot or more than they expect.
--> Yes that will help squeeze margin even more, make their downfall accelerate but also make demand fade faster which also ----> lead to decelerating in price move faster.....
Those are my cup of tea. I hope you enjoy a beer or fun drink as my friends always said.