Soko Directory Investments Ltd

Soko Directory Investments Ltd We analyse & cover markets, do market intelligence & research & provide digital and social media strategy to SMEs and do live social media coverage for brands.

Soko Directory is a concept of Hidalgo Group of Companies, an SME, changing the concept of news coverage, media access, advertisements and digital engagement in Kenya. This directory was created to provide accurate financial information to the Kenyan mass, most of who are misinformed and misguided by pre-conceived notions. Soko Directory targets the group between 21 to 56 year olds professionals w

ith the purpose of ensuring that their various investments grow with them, over time. The agency helps organizations to align their media advertising strategies with the wants and patterns of their consumers for both traditional and new media. We are passionate about assisting Kenya’s domestic and international organizations, who want to share their stories with the world and build awareness in Africa through the converged platforms and marketing strategies.

A nation cannot thrive when its children are angry, unheard, exhausted, and losing hope. Sometimes progress requires mor...
05/06/2026

A nation cannot thrive when its children are angry, unheard, exhausted, and losing hope. Sometimes progress requires more than policy—it requires reflection. The call for a national pause is not about stopping the country; it is about creating space to listen, heal, and address the growing frustrations facing young people before they become a deeper national crisis.

Read more:

Kenya does not need a one-week school break. Kenya needs a serious three-week national pause, because what is happening in our schools, homes, streets and communities is no longer ordinary pressure

One of the greatest tragedies in leadership, business, and life is that capable people often hesitate while less qualifi...
05/06/2026

One of the greatest tragedies in leadership, business, and life is that capable people often hesitate while less qualified people step forward with confidence. Opportunities rarely wait for perfection. They reward action. The lesson? Don't let doubt silence your potential while others take the seat you were meant to occupy.

Read more:

Every nation has a moment when its future stops depending on resources, slogans, manifestos, or speeches, and starts depending on the quality of people willing to stand up when everything is collapsing.

Are we preparing our children for the future or for jobs that may soon disappear? As AI and automation transform the wor...
05/06/2026

Are we preparing our children for the future or for jobs that may soon disappear? As AI and automation transform the world of work, Kenya's education system must evolve beyond exams and memorization to focus on creativity, critical thinking, and problem-solving. The future belongs to those who can adapt.

Read more:
https://sokodirectory.com/2026/06/why-elon-musks-ad-astra-experiment-should-terrify-kenya-into-rethinking-education-before-ai-automation-and-a-new-economy-leave-our-children-behind/

Elon Musk’s children did not simply leave a normal school. They became part of a private experiment in what education could look like when the question changes from, ‘What should a child remember?

New findings from a study by the Aga Khan University Brain and Mind Institute (AKU-BMI) reveals 43.1% of healthcare work...
05/06/2026

New findings from a study by the Aga Khan University Brain and Mind Institute (AKU-BMI) reveals 43.1% of healthcare workers in Kenya report having depressive symptoms.

The study, dubbed the UZIMA Data Science (UZIMA DS), was conducted over 12 months period across five hospitals in Nairobi, drawing data from 514 healthcare workers. The report examined depressive symptoms, workplace experiences, and the role of social and digital support systems in shaping mental health outcomes.

“This study highlights the reality of what healthcare workers are carrying every day. The findings give us a clear chance to take action and improve the systems that support our healthcare workers,” said Professor Zul Merali, Founding Director of the Brain and Mind Institute and Co-Principal Investigator of the UZIMA DS project.

READ MORE: https://sokodirectory.com/2026/06/study-shows-43-of-kenyan-healthcare-workers-are-depressed/

Kenya Revenue Authority (KRA) has forgone KSh 9.1 billion in tax revenue between April and May 2026 following the reduct...
05/06/2026

Kenya Revenue Authority (KRA) has forgone KSh 9.1 billion in tax revenue between April and May 2026 following the reduction of Value Added Tax (VAT) on fuel from 16 per cent to 8 per cent as part of measures aimed at cushioning consumers from rising global fuel prices.

Speaking before the Senate Standing Committee on Energy, KRA Commissioner for Customs and Border Control, Dr. Lilian Nyawanda, said the tax relief intervention was implemented to mitigate the impact of global fuel price fluctuations on consumers and businesses.

Addressing concerns regarding the Premium Motor Spirit (PMS) consignment delivered by the vessel MT PALOMA, which is currently under investigation, Dr. Nyawanda clarified that the consignment was re-shipped to other markets and did not enter the Kenyan market.

READ MORE: https://sokodirectory.com/2026/06/kra-sacrifices-ksh-9-1-billion-in-revenue-to-cushion-kenyans-from-high-fuel-costs/

Fuel is not a luxury. It is the backbone of food distribution, transport, manufacturing, construction, trade, and househ...
05/06/2026

Fuel is not a luxury. It is the backbone of food distribution, transport, manufacturing, construction, trade, and household survival.

With petrol above Sh214, diesel above Sh232, and kerosene above Sh191 per litre in Nairobi, businesses and consumers are carrying a heavy burden that risks slowing economic activity.

Reducing fuel prices below Sh150 per litre would provide much-needed relief, especially for diesel, which powers much of Kenya's productive economy.

When fuel costs remain high, transport becomes expensive, production slows, consumer spending drops, and SMEs struggle to stay afloat. The result is a weaker economy and reduced government revenue over time.

Affordable fuel is not just about motorists—it is about protecting jobs, businesses, and economic growth.

READ MORE: https://sokodirectory.com/2026/06/43-of-the-economy-to-shut-down-if-fuel-prices-do-not-go-below-kes-150-per-litre-in-the-next-epra-review/

Despite processing $1.79 trillion globally, PayPal faces intense backlash in Kenya, where aggressive anti-money launderi...
05/06/2026

Despite processing $1.79 trillion globally, PayPal faces intense backlash in Kenya, where aggressive anti-money laundering checks have resulted in frozen funds and slow customer service for users. Critics argue that these measures, which include demanding documentation, lack proportionality and treat African users as inherently suspect, failing to provide basic financial dignity.

READ MORE: https://sokodirectory.com/2026/06/paypals-africa-problem-is-no-longer-a-support-issue-it-is-a-strategic-deliberate-failure-to-frustrate-african-entrepreneurs/

Facing a massive Sh118 billion budget shortfall for its flagship housing program, the State Department for Housing has p...
05/06/2026

Facing a massive Sh118 billion budget shortfall for its flagship housing program, the State Department for Housing has proposed a radical plan to package future Housing Levy revenues into bonds to borrow Sh100 billion. The strategy aims to bridge the deficit and raise an additional Sh50 billion from tenant unit sales to meet the goal of building 250,000 low-cost homes annually.

I&M Foundation and Kenya Community Development Foundation (KCDF) have today formalized a new KES 64.88 million partnersh...
04/06/2026

I&M Foundation and Kenya Community Development Foundation (KCDF) have today formalized a new KES 64.88 million partnership aimed at supporting green and digital transformation initiatives across Kenya.

The new initiative will support 10 organizations and 6 individual innovators with promising ideas that leverage technology and sustainability-focused solutions to address environmental and community challenges.

https://sokodirectory.com/2026/06/im-foundation-kcdf-launch-kes-64-88-million-fund-to-drive-green-and-digital-innovation-across-kenya/

Fuel is more than a cost at the pump—it powers the movement of food, goods, people, and businesses across the country. W...
04/06/2026

Fuel is more than a cost at the pump—it powers the movement of food, goods, people, and businesses across the country. When fuel becomes too expensive, the impact is felt in every corner of the economy, from transport and manufacturing to household budgets and daily livelihoods.

Is Kenya pricing one of its most critical economic drivers out of reach?

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Murang'a Road, Dereshe Towers
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P.O.BOX54086,00200NAIROBI

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