23/07/2024
Building capital is easier if you avoid conspicuous consumption...
____And start just where you are, with what is in your hand(s)!
Back in the 1970s, a West African student said to me: "If the truth be told, the first Africans to study in Britain from West African countries like Nigeria and Ghana, were sons and daughters of 'market mamas'."
These are women who spent all day in markets selling goods they bought from outside the country or grew in the fields. They did not know anything about so called “investors” or formal “bank loans.” And they had no “government support,” that is for sure!
What they had in common was their capacity at thrift, discipline, and frugality.
They their way to wealth in the best way they could at the time: saving every penny and making it work for them over time. This meant either putting it back into buying more goods to sell to expand their market reach [what we now call ] or investing it in the education of their kids, many of whom ended up at prestigious universities like Oxford and Cambridge. [In the Afterthoughts I'll share one article about how "Compound Interest" works nowadays].
Such a pity that in most instances, their educated kids then saw entrepreneurship as being completely beneath them and chose the comfort of jobs in the civil service and the corporate world. Just imagine what would have happened if many of them had built on the resilience and entrepreneurial spirit of their mothers, using their education?
Would we not have built mega corporations like those in India who built from generation to generation what their mothers began?
My mother gave up a job as one of the first black female executives to start her business. There were no “venture capitalists” or banks. Instead she bootstrapped her way to capital. She started by buying second-hand clothes and selling them at a local market. She saved every cent and kept detailed records of every cent she had. She shunned expensive clothes and makeup. Through her savings, she built up her capital.
I knew this story well when I started my businesses, and it always inspired me to be humble and not be afraid to get my hands dirty doing the actual work.
What are the takeaways?
#1. “Don’t despise humble beginnings, build on them!”
#2. The power of Interest and proper savings ensures that anyone willing to be thrifty, patient, and frugal - putting the money into the bank and back into the business - will over time grow bigger, often exponentially!
#3. True entrepreneurs avoid conspicuous consumption; that is, buying expensive stuff that has zero to do with growing the business, much of which depreciates the second you walk [or drive] out the salesroom door with it...
This is the trade-off between being small and medium-sized to building a big business.
What is the point of having a great innovation or business idea while sitting around moaning about lack of this or that?
Come on!
Go sell tomatoes, if that's what will get you in the game!
Image credit: KWB-UbuntuHope/via AI. “You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions.” Steve Case