01/11/2022
MTN, Sanlam set to disrupt Africa insurance ahead of Safaricom
Steve Mbogo
Sanlam and MTN Group have today signed a deal to start selling digital insurance and investment products across Africa a move set to narrow the wide gap of uninsured population and assets.
The deal was confirmed by the heads of the two pan-African companies in a statement issued in Johannesburg South Africa on Tuesday.
“This alliance will establish a digital insurance and investment capability across Africa,” said MTN Group President and CEO Ralph Mupita.
Sanlam has a direct and footprint presence in 32 African markets. MTN is Africa's largest mobile network operator with 272m customers.
The two companies are seeking to leverage their customers numbers, geographical reach and partnerships to benefit from the huge untapped African insurance market.
“Our strategic alliance to market and distribute insurance and investment products across Africa has reached a significant milestone with the fulfillment of the regulatory, competition and other requirements. The effective date of the transaction is 31 October 2022,” the two South Africa-headquartered companies said.
The strategic alliance will be implemented through MTN Group’s InsurTech platform aYo Holdings (aYo) and each partner will hold 50% of aYo.
Through aYo, the alliance will continue to build and develop digital insurance and investment offerings that provide people across Africa with easier access to Sanlam’s products, particularly those people who have typically been unable to access traditional distribution channels.
Insurance in Africa has been termed a ‘sleeping giant’ because of the huge potential to scale.
According to the Africa Reinsurance Corporation , the continent's insurance pe*******on averages 2.8%, considerably below the world's average of 6.3%, highlighting Africa's potential.
It is expected that whichever company gets it right with insuretech in Africa on the numbers of the massive uninsured population will win fintech market in the continent.
Paul Hanratty, the Sanlam Group CEO termed the deal as “a critical stage in our drive to deepen pe*******on of insurance and investment products across Africa through strategic partnerships.”
In March this year, reported that MTN Group’s mobile money product, MoMo had overtaken Kenya’s ’s equivalent Mpesa in capitalization to become the biggest in Africa.
Now, this new strategic alliance amy further deepen MTN’s fintech market share in Africa as it comes ahead of the planned launch of and Mali - digitally enabled insuretech and investment products respectively.
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