04/10/2022
As tech nears insurance disruption, who are the players?
Steve Mbogo
When disrupted Consumer2Consumer and Consumer2Business payments, the question was whether technology will disrupt the traditional model in Kenya.
This question arose because Kenya’s *******on has failed to grow and most recent data shows that it is actually declining. So, while technology is enabling payment systems and access to banking, why has insurance taken longer to complete the cycle of technology-enabled ?
Data from Regulatory Authority and corroborated by .com shows that *******on - defined as the ratio of gross direct premium to the gross domestic product, has been declining since 2016.
Disruption of the market in Kenya will be a game changer in wealth creation and preservation because more Kenyans will access and insurance products.
It will mean more rural people will have access to well-priced protection, health and savings insurance products balancing the current scenario where Nairobi and Mombasa cities control nearly 90% of the insurance market in the country.
It may be a matter of time before that happens as the number of companies keep growing.
The market is likely approaching that moment when an product or a bundle of products will achieve a market acceptance, setting the pace for insurance to become a must-have financial planning tool for Kenyans.
leaders in the market so far
Lami
has created more buzz about in the Kenyan media perhaps more than any other product. The reason is the media attention driven by the achievement of its young female innovator Jihan Abass.
Lami has both and solutions. The is a product known as Griffin. The company’s platform enables the distribution of for customers, by providing the digital value chain needed to deliver the products and facilitate claims payment.
In early August, the company raised a US$3.7 million seed extension round to help it expand across Africa.
is a product that leverages affordability. Its key target market is motorbike riders, motorbike and matatu (public transport) passengers. Its core product is a personal accident policy that is payable daily for as low as $0.1 or $3 per month.
Affordability is one of the biggest impediments to insurance pe*******on in Kenya. Often, policyholders are required to make one-off payments for long-term covers, and the quoted sums are usually beyond the reach of most people. It is this gap that Kenyan insurtech MotiSure is working to seal.
The startup, which targets motorcycle taxi (boda boda) operators, their passengers and users of other forms of public transport (hereafter commuters), is building a business around daily micro-payments for personal accident covers, with some premiums going as low as $0.1.
The company uses the Internet of Things and technology to break down the in traditional personal insurance products.
InsureAfrika
This is an helping customers to easily which products suit their needs and pocket.
One needs to fill out an online form, that takes seconds to complete. The platform then generates quotes. A customer can then proceed to buy the on chose to pay later which allows discussing with the company on structured payment terms.
Kakbima
Kakbima is a B2B and aggregator company. In addition to aggregation solutions for price comparison by consumers, the company provides a platform for agents, brokers, micro-insurers, and insurers to deliver products.
According to Kakbima, its mission is to “make insurance instant, honest and delightful anywhere, anytime for everyone”.
Bismart Insurance
Bismart is an aggregator and vendor offering a range of insurance products. Customers can complete the process of buying on the company’s website.
AiCARE
This company uses driving behaviour to score and price for customers.
The company was incubated at BIMA Lab Insurtech accelerator run by the Insurance Regulatory Authority of Kenya and Prudential.
uses a machine learning algorithm that scores driving behaviour to generate data that is used for risk-based pricing of a product tailored to the data generated.
The company’s technology in addition to being applied in other mobility roles is used for motor insurance for people who drive less, by up to 25% as well as offer affordable and flexible solution for motorbikes per tribe or day.
ChamaSure
ChamaSure is an that describes itself as a ‘Peer to Peer Group Insurance’.
It leverages on to deliver well-priced health, funeral and loss of business stock solutions to small and micro scale business owners.
This is a true definition of how growing to mobile phones and affordable is enabling low-income communities to access high-quality and affordable solutions.
More focus on weather-indexed
Sprout Insure
This uses technology to deliver climate-based risk solutions to farmers.
It uses a system to deliver transparent, smart, -indexed crop insurance contracts to small-scale farmers, both crop and livestock. The company says that during an extreme weather event, the is paid out automatically, without filing or processing a claim, facilitating quick, transparent, fair and reliable payments.
mTek-Services
According to its website, this is a platform that provides an entirely paperless ecosystem for the insurance industry. Its platform allows customers to purchase directly from the , compare and file claims directly through their smart devices.
P**a
P**a is another -indexed crop and livestock digital insurance product designed to protect farmers from a wide range of climate risks including drought, excessive rainfall, pests and diseases, among others.
The company says it handles product design, risk placement, farmer education, claims assessment, and payouts. So far, the company says it has insured more than 4.8 million farmers in Kenya and across several other African countries.
Turaco
Turaco is an that works with partners to provide solutions to organisations with captive markets like SafeBoda which is focused on motorbike riders and M-KOPA, an asset-financing company for the unbanked population.
Safaricom Bima
Safaricom’s product known as is currently being tested in the market. It is expected to be in the market by the end of this year. This is a product to watch because of its potential to the market given Safaricom's existing muscle in thanks to .