15/10/2020
Earlier this month, we surveyed 50 young professionals in Kenya about how they spend and their experience with financial services.
Some of the insights weren’t surprising:
- MPesa is (just about) more popular than card payments. A little over 50% use MPesa as their default payment method, due to its convenience. Those that prefer debit or credit card payments have typically lived abroad and use a mix of Kenyan and international financial services.
- Remittance services are popular. 40% of those surveyed use third party remittance providers. A smaller group (20-25%) use third party apps for savings, loans and investment. A common wish was that more of these products be packaged into their core banking app.
But the main takeaway from the survey is just how dominant digital is when it comes to people’s expectations of their bank. 81% of respondents said that a mobile app is their preferred way of managing their finances. And when asked about the top 3 features/offerings they’d look for when opening a new bank account, a whopping 93% prioritise a good mobile/online banking experience.
Unfortunately poor mobile user experience and having to visit a branch for services they SHOULD be able to execute online was also the leading complaint among those we surveyed. Standard Chartered stands out and was universally praised by customers for its mobile app, albeit with some limitations (e.g. the way it helps users visualise their spending isn’t helpful). Other banks, however, didn’t seem to have many fans when it came to mobile user experience and customer experience overall.
At Azania, we think that financial services products should have fans rather than reluctant customers. Our goal is to drive innovation in customer experience, while leveraging digital channels to reduce fees. Watch this space as we develop a new type of international payment experience for Africa!