26/04/2022
I was reading a book the other day and it said that one of our basic human needs is having certainty. We crave it so much that we will violate our values to get it.
This might explain why we do things we know aren’t good for us, because we are certain they will make us feel good in the moment.
Turns out banks also like certainty.
They do not like to lend small businesses money because many do not have certainty in how they get clients, and they rely on unpredictable methods like referrals and seasonality.
I’m not saying referrals are bad. It’s just that in today’s competitive marketplace, clients have many providers to choose from and waiting for referrals to grow your business is like gambling - it depends on conditions that are not in your control.
Then there are the smart entrepreneurs who use digital marketing to get clients.
But after months and sometimes years of frustrating results from consistently declining organic reach and unprofitable boosted posts, they decide to hire a digital marketing “expert” who knows less about marketing a business than they do.
But it feels better to outsource a problem child, right?
Hold someone else accountable and cross your fingers they know what they’re doing.
They’ll be happy to take your money, keep your page looking busy and get you more likes from people who would never buy from you.
I’m not pointing fingers…I’ve been there too.
And as much as I’m generalising, I’m talking about my journey before I finally got my breakthrough.
And when I did, I wanted to share this with my fellow entrepreneurs, so they too can use what I’ve painstakingly learnt over the years, to stand out and win new clients consistently.
I’m on a mission to help African businesses not just avoid making costly blunders with their digital marketing efforts, but also to use these powerful social media platforms to win new clients consistently and build a brand that's top of mind.
Instead of keeping these secrets to myself and watching my tribe of entrepreneurs waste their time and money, I wrote a book.
It’s the 1st book by an African entrepreneur, written for other African entrepreneurs who want to use digital marketing to scale their business.
Here’s the link to your copy today - https://bit.ly/competitionproof
There’s no unexplained marketing jargon, and you don’t even need to know how to create an Instagram reel or what SEO stands for.
This is a practical book that boils down digital marketing to the essential parts that help you competition proof your business.
It’s been a labour of love for me and I’m promoting it to reach as many worthy business owners who will benefit from learning:
- How to develop their digital marketing strategy
- Who to target in their marketing and where to find them
- How to craft offers that are attractive and profitable
- How to create engaging content that connects with their ideal clients
- How to persuade and sell online
- How to create an automated process that gets you consistent clients 24/7/365 (it's like being the king or queen of your own blue ocean)
I'm excited for what you’ll learn in this book and I’m even more excited to see how this will change your business forever.
That’s why I made it possible for you to access the book immediately after purchase using the link below.
https://bit.ly/competitionproof
PS: Since it’s an ebook, you can read it while lining up for fuel (or wherever else you’re lining up these days), while in that boring meeting, or so you look seriously engaged on your laptop and people don’t disturb you with their trivial questions.
Competition Proof Digital Marketing Stand Out, Win New Clients, Make More Money Get The Book - Competition Proof Digital Marketing 7 Things You'll Learn From The Book How To Build A System That Gets You Sales Predictably Avoid The Mistakes Most People Make When Marketing Their Business Online How...
