Notomia

Notomia Notomia is an ecosystem that operates at the intersection of strategy, digital and financial resourc

How do younger generations feel about AI?Younger generations show a fascinating mix of curiosity, skepticism and accepta...
27/01/2026

How do younger generations feel about AI?

Younger generations show a fascinating mix of curiosity, skepticism and acceptance toward AI.

🔎 Gen Z expresses the most enthusiasm, seamlessly integrating AI into their routines, yet their trust is tempered by concerns over reliability and ethics.
🔎 Gen Alpha, on the other hand, views AI as a functional part of daily life, showing indifference rather than excitement.

Curiosity is highest among the youngest users, decreasing with age as AI becomes a normalized tool rather than a novelty. This evolving emotional landscape reflects how AI is shaping their lives and expectations.

Want to learn more? Download our free report, “AI Meets Gen Alpha and Z,” to uncover the future of AI-driven experiences.
🔗 Link in bio!
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🎙️ “XTrolley started with a very practical problem: we needed energy where energy simply wasn’t available or where reach...
23/01/2026

🎙️ “XTrolley started with a very practical problem: we needed energy where energy simply wasn’t available or where reaching it was complicated.” — CEO of

XTrolley was born from real, on-the-ground needs: construction sites, events, hospitality and all those situations where energy is essential but access is slow or unreliable. Too often, the market forces teams to choose between solutions that are bulky or hard to manage operationally.

🎙️ “What was missing was a truly mobile solution.” A solution designed to be moved easily and used quickly without compromising on safety, performance or quality.

A key turning point came during our workshops together at Notomia. The project initially lived under a different name: CarX, because the focus was primarily on automotive use cases.
“Then we realized it wasn’t ‘just for cars’: it was about energy in mobility.”

That shift changed the entire direction: broader contexts, wider applications and a stronger identity aligned with Next’s real ambition. It was a strategic reframing of what the business could become.

🎙️ “Notomia helped us bring order to the vision.”

Together, we clarified priorities and positioning, creating a narrative that stays consistent across stakeholders, from technical buyers to partners and investors. And with that clarity in place, we translated strategy into practical, growth-ready tools.

The result is a more structured commercial process and a story that scales because it’s clear and grounded in real use cases.

Read more about the case here - Link in bio 🔗

Younger generations approach AI with a blend of optimism, caution and curiosity. Gen Alpha tends to see it as a natural,...
13/01/2026

Younger generations approach AI with a blend of optimism, caution and curiosity.
Gen Alpha tends to see it as a natural, everyday tool, easy to use and widely accepted;
Gen Z is more skeptical, often pointing to inconsistent outputs and expectations that aren’t always met.

Overall trust in AI remains limited. Gen Alpha shows a more relaxed, optimistic attitude, whereas Gen Z looks for clearer transparency and stronger accountability.

These differences highlight how each generation’s relationship with AI is shaped by distinct experiences and expectations.

Want to go deeper? Download our free report “AI Meets Gen Alpha and Z” to explore how younger generations are influencing the future of AI.
Link in bio 👆
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For branding was never just about creating a logo. It was about building a living identity, one that could translate th...
22/12/2025

For branding was never just about creating a logo. It was about building a living identity, one that could translate the venue’s atmosphere, values and versatility into every expression of the brand.

📷 Photography became its visual language: elegant, warm and adaptable, revealing how the hall transforms from corporate gatherings to cultural evenings.

🎨 The brand system was designed to be timeless and coherent, balancing history and modernity through tone, color and composition.

Each element contributes to a single goal: making Sala Sironi more than a place, but an experience that people can recognize and remember.
Read more about the case here - Link in bio 👆

How do younger generations perceive AI’s role in daily life?As AI becomes an integral part of modern experiences, younge...
19/12/2025

How do younger generations perceive AI’s role in daily life?

As AI becomes an integral part of modern experiences, younger generations reveal a range of attitudes and behaviors toward this technology. From how they perceive AI’s role to its practical applications, their engagement offers valuable insights into how AI is being integrated into digital experiences.

Want to learn more? Download our free report, “AI Meets Gen Alpha and Z” and explore how these insights are shaping the future of AI-driven experiences - Link in bio 👆
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One of the most innovative aspects of the project was the integration of artificial intelligence to simplify the recycli...
17/12/2025

One of the most innovative aspects of the project was the integration of artificial intelligence to simplify the recycling process of electronic waste (WEEE).​

📷 With this feature, users simply take a picture of an object and the AI instantly analyzes its visual characteristics. The system identifies the item in real time, classifies it in the correct WEEE category and provides clear, actionable guidance on how to dispose of it or where to bring it for repair or recycling.​

This “one-shot” interaction makes the entire flow seamless: just one photo is enough to receive practical information immediately. User feedback highlighted the effectiveness of this approach, confirming its speed, intuitiveness, and accessibility.​

🔎 By embedding advanced image recognition into the app, we transformed what is usually perceived as a complex and technical process into a smooth, everyday action. The result is a more engaging, user-friendly tool that empowers people to contribute to sustainability with ease.​

Moreover:​
♻️ When you choose to recycle, it shows the amount of material that will be recovered from each object.​
🛡️ It includes a dedicated section that explains consumers’ rights.​
📍 It allows users to report shops that refuse to collect WEEE, ensuring compliance with legal obligations.​




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🎙️ An Interview with Ubik’s CEO: Results That Speak​“When we looked at our digital channels, we realized they had reache...
15/12/2025

🎙️ An Interview with Ubik’s CEO: Results That Speak​

“When we looked at our digital channels, we realized they had reached a point of maturity and urgently needed an update. We wanted a platform that wasn’t just modern, but one that truly extended the bookstore experience online.” says Tiberio Sarti, CEO of . “The collaboration helped us focus on what really matters: clarity, simplicity, and a stronger connection between readers, booksellers, and the physical store.”​

Thanks to a collaborative, insight-driven strategy, Ubik now offers a localized, personalized digital experience for each bookstore, increased user engagement, and a dramatically improved online customer journey.​

📊 The numbers?​
✔️ Higher engagement rates on local social pages​
✔️ Improved cart completion through a redesigned checkout experience​
✔️ Increased visibility for bookstore-specific events and offers​
✔️ Stronger brand consistency across all touchpoints​

“This project was never just about redesigning a website or an app.” Sarti adds. “It was about making them effective, focused tools, a true extension of the bookstore, where customers can discover events, order books for in-store pickup, and engage with the community. Today, we finally have a digital infrastructure that reflects our values and can grow with us.”​

➡️ “The physical and digital world for bookstores have now become one.”​
✨ Ubik’s success story proves that clarity, collaboration, and user focus are the keys to building a future-ready brand.​

For the website redesign was an opportunity to extend the venue’s experience beyond its physical walls. The goal was to...
11/12/2025

For the website redesign was an opportunity to extend the venue’s experience beyond its physical walls. The goal was to create a digital space capable of expressing the same elegance, warmth, and versatility that define the hall itself.​

🌐 From layout to navigation, every element was designed to enhance discoverability and usability, making it easy for visitors to explore the space, discover events, and request private bookings.​
📸 The interface integrates seamlessly with the visual identity: neutral tones, refined typography, and wide imagery work together to convey atmosphere and personality without distraction.​
🌀 The virtual tour was not treated as an accessory, but as a true part of the experience, a bridge between the digital and the physical, open to anyone, anywhere.​

The result is a website that doesn’t just inform, but invites. A digital extension of Sala Sironi’s character: sophisticated, accessible, and ready to welcome new experiences.​

Read more about the case - Link in bio 👆

✔️For MyRAEE, UX design meant reducing friction at every step. Feedback from the fair highlighted the need for simpler f...
09/12/2025

✔️For MyRAEE, UX design meant reducing friction at every step. Feedback from the fair highlighted the need for simpler flows, more intuitive navigation, and a friendlier tone of voice. We optimized the app’s structure, refined the microcopy, and made interactions seamless to ensure that everybody could use it without barriers.

✔️ In parallel, UI design played a central role in creating accessibility and engagement. We chose an illustrative style, capable of appealing to everybody. Each screen features different illustrations: MyRAEE objects placed within natural environments (leaves, branches, animals) to symbolically reconnect technology with nature.
The variety of illustrations across screens encourages exploration, reinforcing curiosity and supporting the app’s educational goal.

🍃 The warm, cheerful color palette reinforces a positive attitude toward sustainability, making the message less technical and more relatable.

The result is a digital product that combines practical utility with cultural impact, an app that guides action while also educating, turning sustainability into a shared, everyday responsibility.




🎙️ “Our project wasn’t born in a boardroom. It came directly from the real needs of restaurants and hospitality business...
04/12/2025

🎙️ “Our project wasn’t born in a boardroom. It came directly from the real needs of restaurants and hospitality businesses. Clients asked us to create something that didn’t exist: a service that truly delivered value where others failed.” — Alessandro Nappa, CEO of .it
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“What makes the difference is not just the product, it’s the partnership. Together with Notomia, we learned how to translate our vision into concrete operations. From functionality design to anticipating every possible scenario, the process gave us a method, not just a tool.”​
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💡 The collaboration emphasized:​
• Turning customer feedback into product decisions​
• Designing scalable processes rooted in real operations​
• Shifting from selling a product to building a long-term service partnership​
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“This wasn’t about chasing a perfect product. iI was about building a service created by people, for people. Problems will always exist, but what matters is having someone there to solve them with you.”​
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🚀 Today, My Butler continues to scale while holding onto what makes it unique: a human-first, transparent and collaborative approach to technology.
"We are delivering more than a product: we are building partnerships that last..."​

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When first approached us, the product was called CarX, a temporary name that framed the device only as a charging tool ...
02/12/2025

When first approached us, the product was called CarX, a temporary name that framed the device only as a charging tool for electric vehicles.​

But its potential was much bigger. It was designed to power anything, anywhere: homes, robots, off-grid systems, entire fleets. To capture that vision, we redefined the brand from the inside out:​

🔤 Naming: from “CarX” to a scalable identity​
📐 Visual language: tech-forward, yet human and clean​
🧱 Architecture: structured to support future portfolio growth​

The result? A brand designed to evolve, ready to grow alongside the product’s ambition. Read more - Link in bio 👆

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AI powers content personalization in today’s most-used apps: yet Gen Alpha and Gen Z often don’t recognize its real valu...
27/11/2025

AI powers content personalization in today’s most-used apps: yet Gen Alpha and Gen Z often don’t recognize its real value.
Why? They frequently experience low accuracy and recommendations that don’t feel relevant.

So what do they really want?
Algorithms that anticipate their needs, deliver truly personalized experiences, and enable proactive, user-centric interactions.

The potential of AI-driven personalization goes far beyond suggestions. It’s about creating seamless, intuitive digital experiences that genuinely resonate with younger generations.

Curious to learn more?
Download our free report “AI Meets Gen Alpha and Z” to dive deeper - Link in bio 👆
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Via Volturno 46
Milan
20124

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