P101

Casa
Italia
Milan
P101

P101 is an Italian Venture Capital firm mainly focused on digital media and technology. We support n

P101 is a venture capital firm focused on early-stage investments in the digital sector. Our aim is to provide new entrepreneurs with capital, expertise, and resources to sustain and accelerate the growth of their companies. We work closely with the leading Italian accelerators and university-based incubators; we mainly invest in businesses which are assisted by them during the startup stage and s

upported in managing the day to day activities over the medium term. The investment company is named after the first personal computer sold on a large scale. Programma 101 was designed and manufactured by Olivetti during the 60s, and was an example of Italian innovation that has left a mark on the history of modern digital technology.

01/07/2025

For years, our industry has proactively advocated for tax incentives, not just to unlock financial resources, but also to raise awareness among institutional investors about venture capital as a driver of a new economic paradigm.

Starting with early reforms under ex-Minister Corrado Passera, followed by the establishment of CDP Venture Capital SGR, our momentum built steadily. The Draghi Report and speech to the European Parliament then underscored the urgent need to unlock capital for innovation, competitiveness, and strategic autonomy across Europe.

Now, the latest integration into the Decreto Economia – championed by Ministero delle Imprese e del Made in Italy – marks a concrete structural leap, enabling pension funds and welfare institutions to channel capital into venture investing.

What changes:
🔵 Indirect investments (via funds of funds or vehicles) are fully recognised
🔵 The allocation threshold is phased in: 3% from 2025, 5% in 2026, 10% in 2027
🔵 VC investments now count based on committed capital, not just disbursed funds

The impact? According to government estimates, over €2 billion could now be redirected into venture capital, fuelling innovation, supporting scaleups, and strengthening Italy’s tech backbone.

"This represents meaningful progress in connecting institutional capital to innovation and the real economy. Facilitating the gradual involvement of pension funds in the venture capital market is a constructive way to support long-term development." - Andrea Di Camillo, CEO & Founder P101.

👉 Learn more here: https://advisoronline.it/uncategorized/istituzionali/venture-capital-dal-governo-nuove-regole-per-casse-e-fondi-pensione

23/06/2025

We’ve all been there: full of ideas, yet struggling to turn them into action. Our portfolio company 4books is bridging that gap with Coach AI, a conversational assistant designed to transform inspiration into concrete, achievable steps.

This new feature marks part of a broader strategic evolution that blends the platform’s editorial DNA with the power of AI, offering personalised, goal-oriented learning paths inspired by the best in business, innovation, and personal growth.

Already available on mobile and soon on web, Coach AI represents another milestone in 4books’ journey to becoming the go-to platform for smart micro-learning - with over 2,000 original pieces of content in three languages, and more than 1.5 million app downloads to date.

👏 Congratulations to Marco Calabrò, Marco Montemagno e Paolo Barberis and the entire team. We’re proud to support your vision and growth.

👉 To learn more, read the full article: https://startupitalia.eu/tech/libri-da-ascoltare-tecnologie-da-sperimentare-con-il-nostro-coach-ai-prepariamo-gli-utenti-al-cambiamento-epocale/

23/05/2025

Looking forward to the SDA Bocconi Startup Pitch Competition 2025!

Hosted by SDA Bocconi School of Management, the event brings together some of Europe’s most promising early-stage startups for a day of pitching, networking, and innovation. A unique opportunity for founders to present their ideas in front of a panel of experienced investors and VCs.

Our Partner Giuseppe Donvito will be among the judges of the Pitch Competition, sharing his insights to help identify and support most promising early-stage startups.

Want to know more about the event? 👉https://sdabpitch.com/

13/05/2025

The sector thrives on bold ideas and rapid , but turning vision into impact requires the right capital and strategic guidance.

📆 Join us on June 5 at Madrid 🇪🇸 for “Fueling the Future: Early-Stage Investment in Tech” panel where Stefano Guidotti will explore how to spot high-potential ventures and how founders can build lasting relationships with their first backers.

Don’t miss out!
See you there 👋

18/04/2025

Excited to share a big step forward for Cortilia our portfolio company that's changing how grocery shopping 🍒 is done in Italy .

From digital pioneer to omnichannel innovator, Cortilia has officially entered the world of physical retail through a strategic partnership with to.market, a leading network of local stores in Lombardy.
Starting with 170 high-quality products now available on the shelves of selected Milan locations, this move brings Cortilia’s values of quality, innovation, and directly into the hands of even more consumers.

At P101 Ventures, we’re proud to support Cortilia’s vision of building a smarter, more accessible food ecosystem 👏 , where meets tradition.

👉 Discover more about Cortilia’s latest move in the full article here:
https://lnkd.in/d9wmPwmm

16/04/2025

We're proud to see our portfolio company Velasca, the Italian artisanal footwear and apparel brand, accelerating its growth with an ambitious retail expansion plan.

📈 In 2024, Velasca reported €23.5M in revenue, marking a +9% year-over-year growth, and is aiming for €27.5M by 2025.

🏬 By the end of 2025, the brand will reach 30 physical stores, with new openings in Paris, Munich, Copenhagen, and a second boutique in New York. Looking ahead, 37 new locations are planned by 2028 across Italy and international markets.

👏 A clear reflection of Velasca’s long-term vision and its ability to scale through a strategy rooted in , global ambition, and operational excellence.

👉 Read more about Velasca’s retail expansion
https://www.borsaitaliana.it/borsa/notizie/radiocor/economia/dettaglio/velasca-al-via-piano-espansione-retail-tra-italia-ed-estero-37-aperture-entro-2028-nRC_13042025_1346_263432605.html

11/04/2025

📚 P101’s commitment to educating the next generation of venture capital professionals continues!

Two days ago, we had the pleasure of welcoming the baby vc community to our offices for an engaging session led by Tommaso Condulmari, Giorgio Pastarini and Luca Ferraresi.

As part of our broader mission, the session aimed to provide students and recent graduates with a deeper understanding of how the venture capital world really works — from deal origination to deal closing, with a special focus on the crucial phase of Due Diligence.

We're proud to collaborate with Baby VC and contribute to building a bridge between education and the industry!

10/04/2025

The convergence of Big Data and AI is driving a paradigm shift across industries, unlocking new value, reshaping business models, and driving innovation at scale.

🔎 In his latest article, our Partner Giuseppe Donvito dives into how P101 portfolio companies like Aptus.AI, DataKrypto | Encryption by Design, and UNGUESS are leveraging AI to tackle real-world challenges: from automating regulatory compliance, to securing sensitive data, to enhancing digital user experiences.

📈 From a funding perspective, our latest 2024 report (https://p101.it/state-of-italian-vc/) confirms the momentum: AI & ML ranked among the top 10 most funded industries in Italy this year, with €155M raised, still trailing behind France (€2.3B) and Germany (€1.8B), but showing strong growth potential.

🗞️ Read the full article here: https://p101.it/big-data-and-ai-transforming-industries-through-innovation/

04/04/2025

is more than just a funding source - it’s a strategic lever that helps corporations drive transformation while fueling startup growth.

📈 As highlighted in our 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐕𝐂 𝟐𝟎𝟐𝟒 𝐫𝐞𝐩𝐨𝐫𝐭, has steadily gained ground in Italy, with its market share rising from 0.8% in 2015 to 2.8% in 2024.
Although the upward trend indicates a growing corporate interest in startups and innovation, many Italian corporates still invest relatively little in funds and have yet to establish structured partnerships with .
To support growth and enhance Italy’s competitiveness, fostering structured, strategic collaborations between corporates, VCs, and startups will be key.

🗞️ In our latest article, we dive into CVC trends and corporate-startup collaboration models with Giovanni Giuliani, Luca De Rai and Andrés Sánchez Hontoria.

❓ What do you think is the best way for a corporate and a startup to collaborate?

Read the full article here 👉 https://p101.it/the-role-of-corporates-in-vc-ecosystem-an-opportunity-for-scaling/

31/03/2025

🚀 Got an innovative startup? This is your chance to shine!
📅 On May 29, we’ll be part of the VC Judging Panel at SDA Bocconi Startup Pitch Competition 2025, an event designed to showcase the most promising hashtag and connect them with top investors.

📅 Apply by April 27 for the chance to:
✅ Present your startup to leading VCs and industry experts
✅ Win exclusive prizes and recognition
✅ Connect with investors, founders, and key players in the ecosystem

📥 Applications are now open! Don’t miss this opportunity 👉 https://sdabpitch.com/

24/03/2025

Ready for the Innovation Training Summit by EFI?
📅 On April 3-4 we'll be in Rome, at the Innovation Training Summit organized by Ecosistema Formazione Italia - EFI.

🎙️ Whit Francesco Zambelli, will talk about hashtag and hashtag investments on April 3, bringing insights into the evolving landscape of hashtag hashtag and funding opportunities.

Join us for a day full of inspiration, networking, and idea-sharing that will shape the future of the industry 🚀 .

🔗 Learn more and register here: https://efi-italia.it/summit

14/03/2025

Congratulations to our portfolio company Cyber Guru 👏 , leading cybersecurity awareness training platform, on reaching this new important milestone!

The acquisition of Mantra by Cyber Guru represents a strategic step towards international expansion 🌍 and the strengthening of its leadership in hashtag awareness: the newly merged company will accelerate growth over the next 12 months, expanding its workforce in France and Italy and increasing R&D investments.

Want to learn more about this exciting milestone? Read the full article on La Repubblica👇

https://www.repubblica.it/tecnologia/2025/03/13/news/cybersecurity_sicurezza_hacker_cyber_guru_acquisisce_la_francese_mantra-424060935/

Indirizzo

Via Chiossetto 1
Milan
20122

Sito Web

http://www.p101.it/

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