18/01/2024
*** Breaking News *** Companies can no longer market their goods using unfounded claims about their environmental impact and durability! 📣
Yesterday the EU Parliament gave its final green light to a directive that will improve product labeling and ban the use of misleading claims.
To achieve this, problematic marketing habits related to greenwashing will be added to the EU list of banned commercial practices:
❌ Generic environmental claims and other misleading product information will be outlawed, such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without proof
🏷️ Only sustainability labels based on approved certification schemes or established by public authorities will be allowed in the EU
🌿 Guarantee information has to be more visible and a new guarantee extension label will be introduced to put the durability of goods into focus
Next steps: The directive needs to receive final approval from the Council, after which member states will have 24 months to transpose it into national law.
💡 Get compliant today, our solutions tailored for apparel are here to help! Link in Bio.