27/08/2026
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What happens to life insurance policies after five years? The numbers may surprise you!
This infographic compares the 61st-month persistency ratio of life insurers for FY 2024–25 based on the number of policies.
The persistency ratio tells us how many policies continue to remain in force after a specific period. In the case of the 61st-month persistency ratio, it tells us how many policies are still active after five years.
The numbers are quite striking. Across insurers, around ~60% of policies remained in force after five years. But does a lower persistency ratio automatically mean that the insurer is not good?
Not really. A lower persistency ratio does not necessarily mean that an insurer is performing poorly. The ratio tells us how many policies continued, but not why they were continued or stopped.
There are broadly two types of factors that can influence the persistency ratio.
👉 Some may be potentially linked to the insurer, product or distributor, such as mis-selling, unsuitable recommendations, etc.
👉 Some may be due to customer-specific or external factors, such as job loss, immediate liquidity needs, changing financial goals, returns that did not meet expectations, financial crisis, finding a better alternative, or unintentional lapses (e.g., missed premium payments or auto-debit failures).
The persistency ratio is also generally an insurer-level aggregate. It is not necessarily specific to a particular product, distribution channel or customer segment. Two insurers may have different persistency ratios because their product mix, customer profiles and sales channels differ. Persistency combines all these outcomes into one number.
So, you should not judge an insurer based solely on its persistency ratio. Evaluate its claims track record using key metrics: claim speed, claim complaints, claim settlement ratio based on claim amount, etc.; customer service: responsiveness on X and toll-free channels, policy complaints, and feedback/reviews from past policyholders.
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