Crescendo Music was established in 1992 by Suresh Thomas, who was known for his ability to pick up debutant singing artists and nurturing their talent, till such time they became superstars in the field of music. Crescendo Music grew rapidly and was also soon associated with international music giant BMG for a period of ten years. During this period Crescendo not only promoted, in India, many majo
r international artists like Santana, Whitney Housten, Kenny G, Yanni, Westlife etc. but also launched the career of superstar Indian artists such as Anaida, Mika Singh, Lucky Ali, Nitin Bali, Sukhbir and Mohit Chauhan. Therefore Crescendo has gone down in Indian Music History as, not only a pioneer in Indian pop music, but also one of the most successful independent music promoters. In recent times, given all the changes that have taken place in the Music Industry Worldwide and also the digital revolution that has toppled all conventional business models, Crescendo has learnt to adapt itself to the 21st Century. Today Crescendo Music continues to sign fresh talent and commits itself to their growth and success. It is also expanding its activities into areas such as independent film production, specialized music event properties, video production and artist management. In a few months from now four or five film co-productions will be in cinema halls and three or four mega music festivals shall also be in the offing. Crescendo Music is strategically using its powerful associations with the film, fashion and telecom business to strengthen its marketing prowess and build a better future for its young talent.