The Middle Class Customer faces multiple pain points today:
1. Deal with multiple manufacturers / intermediaries for their various financial needs.
2. Do not necessarily have the option of evaluating multiple products when dealing with specific manufacturers or with Intermediaries.
3. Is not aware of the complex and lengthy process especially for a product like Housing Loans.
4. Does not get an
y service from the intermediary once the product is sold
Our Solution
1. Reaching out to him through both Online and Offline Channels – Availability
2. Offering him the suite of lending products depending on his needs – Range
3. Work with multiple manufacturers to get him the best suited product – Choice
4. Provide the right solution for the customer and the right guidance / advice based on his needs – Personalized
5. Back up the front end customer touch points with a strong Servicing and Fulfillment team to support him right through the process – End to End Service
Business Model
The 3 Critical layers of the Finanzmart Business Model are as follows:
1. Online Web Portal
b. Outbound Tele Sales
2. Mid Office – Servicing Team
a. Team of product experts - Will be the backbone and the key differentiator. b. Will bring in the personalized feel to the process. Reach out to Customers and covert leads into pickups
c. Own the customer and the process right through from the first call, matching needs to offer, managing pick up of documents and logging in the complete file with Operations. d. Manage the ongoing relationship to create cross sell / upsell opportunities.
3. Back Office - Operations and Quality Control
a. Own the process from log in of files to final Disbursement. Will work closely with customer and the Principals (Banks/ Lenders) right through the process.
