The Green Umbrella is in the business of providing advice and tangible personalized solutions that have to do with one's investment, be it money or an asset. We have clearly used an indirect, modern version of the umbrella as the symbol of the business. Our business is diverse as we dwell in real-estate, art and philanthropy besides monetary investments. The Umbrella signifies protection, reliabil
ity and range. The desired attributes and associations of the brand are: Friendly, Reliable, Personalized, Scalable, Trustworthy, Committed and Contemporary. Our philosophy in logo design is 'simplicity and adaptability'. Adaptability is important because the logo/symbol should be consistent in all application areas even as a digital asset. The logo options have the colors of blue which depicts-
trust, honesty, integrity and transparency are a critical for success in this business. Blue is the color of the friend, guide, philosopher and confident. Green which connotes - Growth, balance, learning and money
