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16/10/2014

Domino's Pizza does a great job reinventing 'Siri' with its new app!

Check it out here....

Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… Th…

14/10/2014

What's brewing between Indigo Consulting and Tata Global Beverages? Get the inside story here...

Indigo Consulting India has been chosen to work with Tata Global Beverages, a US $1.4 billion company that unites the beverage interests of the Tata Group under one umbrella. Tata Global Beverages is the world's second largest tea company with growing interests in coffee and water, with brand presen…

06/10/2014

Brands changing the game!

Check out how Coca-Cola pushes the trend of native content plays in the gaming world...

Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big glob…

25/09/2014

Amazon puts a hashtag on its products! And Twitter proves that the platform is taking its ecommerce efforts very seriously.

Read all about it here...

Amazon revealed a new shopping hashtag Wednesday that allows shoppers to automatically add items to their wish list with a tweet.

18/09/2014

This is the perfect example of reinventing an existing idea to make it work for your brand!

Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically…

12/09/2014

Our work for the Asian Paints' Mobile Site and World Health Organization (WHO) India's Donate Your Caller Tune Campaign are jury favourites yet again, this time at the Mobile Marketing Association's .

01/09/2014

Check out what our social media expert has to say about the latest viral hit...

Unless you’ve been living under a rock for the last few weeks, you know what’s been happening under the bucket. Along with ice and water

22/08/2014

This move proves that Instagram has transitioned from a platform that marketers experimented on to a platform on par with the big league players!

Instagram's ad program is maturing with new metrics that tell marketers how their campaigns are doing.

21/08/2014

Some say its an immature medium from an ad standpoint.

Tell us what you think of this new development....

Snapchat is in talks with advertisers and media companies about a service called Snapchat Discovery, according to The Wall Street Journal.

15/08/2014

Wishing you a Happy Independence Day!

14/08/2014

"Tracking click and conversion data deterministically across devices has confirmed what we know to be true: mobile ads drive commerce everywhere."

Read more here...

If you see a Facebook ad on your phone for a shirt and then bought that shirt 18 hours later on your desktop, should the mobile ad get the credit? Facebook believes it should — ...

12/08/2014

All the more reason to swipe right!

Check out how Rosie Animal Adoption made use of the popular dating app to connect dogs with potential future owners...

This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up fo…