29/04/2026
What to post and what not to post on social media from May 1
MFDs can continue to share investor education content, provided they follow regulatory guidelines.
As of May 1, 2026, SEBI has instructed all regulated entities and their agents to prominently display their registered name and registration number on all communications and marketing materials, including social media handles.
Additionally, any content shared on social media, websites, or other communication channels must be vetted and approved by AMFI and AMCs.
However, in practice, it may not be feasible for AMFI or AMCs to approve every piece of marketing material or post. Therefore, it is advisable to rely on marketing communication provided by AMCs, as well as content shared by AMFI and AMCs.
That said, there are no restrictions on posts aimed at spreading investor awareness. These may include explaining concepts such as the benefits of mutual funds, the power of compounding, and retirement planning through mutual funds. In simple terms, distributors should focus on non-scheme-related content to educate investors and provide conceptual clarity.
You can continue to share investor education posts in line with regulatory guidelines. Here are some key points to keep in mind before posting across marketing channels such as social media, websites, and marketing collaterals:
• Do not provide unsolicited recommendations
• Do not make any claims about returns or the performance of mutual fund schemes
• If you present any numbers or figures, ensure they comply with AMFI guidelines and do not highlight any specific scheme
• In 2023, AMFI clarified that AMCs may use return expectations in the range of 2%–13% (up to 13% for equity funds and around 7% for debt funds) for illustrative purposes, such as explaining the power of compounding through goal planning, SIP, STP, and SWP
• Whenever you use numerical illustrations, include a disclaimer stating: “Past performance may or may not be sustained in the future and is not a guarantee of future returns.”
• Always provide proper source credits when using data or citing news or reports
• Avoid blindly copying and pasting content from platforms such as WhatsApp
• Clearly display your registered name and registration number
• Use appropriate identifiers such as “AMFI Registered Mutual Fund Distributor (ARN)” and “SIF Distributor (SIFD).”
• Include the required risk disclosures
• Ensure clear display of the MFD’s name and ARN in all advertisements
Overall, MFDs must ensure that all communications, whether advertisements, posts, or client interactions, are clear, accurate, and not misleading. They should avoid making any statements that could be interpreted as promises of guaranteed returns.
