13/11/2021
Stop Surviving, Start Reviving
Seize the ‘first mover’ advantage to avoid missing out on the party that’s just started
Do you remember being told by your school teacher that ‘The early bird catches the worm’ and wondering why that particular piece of information was being conveyed to you in the first place, and that too at such a young age? Decades later, many of us are still pondering over this and various other nuggets of knowledge that were imparted when our age was in single digits.
While these phrases make for great conversation starters at reunions with your former batchmates, the question remains; does the relevance of such adages extend at all, beyond a basic understanding of the laws of nature? Well, here’s some good news - they do, with the biggest beneficiaries being entrepreneurs and small business owners.
The ongoing pandemic has transformed life as we knew it and there’s a ‘new normal’ to cope with. As businesses of all sizes, within India and across the globe navigate the journey from survival to revival, the above-mentioned adage is fast gaining relevance. The MSME sector is especially being encouraged to start focusing on restoring businesses and regenerating profits.
Now as we all know, there are a few perquisites that need to be ensured before we can regain what has been lost and make up for the lost year and a half. Vaccination, ensuring face masks and sanitizing continue to be a given. However, the need of the hour is to take urgent steps and facilitate regaining momentum as soon as possible.
You have to act now and take several steps forward, reach out to claim your share of the pie before all the pending and new projects are snapped up by first movers. While this may entail having to raise funds to manage the implementation of new orders, just think about the returns that can accrue on that investment, as well as the long-term benefits.
As we grapple with revival and regrowth, it is also time to identify opportunities amidst adversity by leveraging technology in every sphere of business, with good reason. As the world gradually started moving from survival to revival mode, most of our activities have also been gradually making the shift to a combination mode of virtual and face-to-face interactions.
From office meetings to matchmaking, strategy sessions to engagement ceremonies; most aspects of our professional and personal worlds have converged and discovered a way to keep things going via virtual platforms. Business dynamics changed to a considerable extent and technology-driven platforms have emerged as a great tool to explore new ways of driving business growth.
Virtual platforms provide a global reach in real-time, facilitating easy and convenient access to potential clients worldwide with a few clicks. Eliminating geographical boundaries makes it possible to do business with anyone, anytime, anywhere. You can generate and measure qualified leads, having a live interface through online chats and video calls as well.
The biggest plus point is that you can systematically convey messages to specifically targeted potential customers in a relaxed manner through myriad digital options. Online, it is possible to explore business tie-ups and highlight your company’s offerings in a safe and comfortable, easy to access format.
Sitting on the fence and trying to figure out the right time to move your venture into a higher gear will only result in your regretting the missed opportunities available at present. Take the plunge now and you can revamp not only the fortunes of your company but also the lives of all those who are connected with it!
