26/10/2023
Cricket, the front-runner in navigating the commercialization wave, introduced the franchise format in 2008 through the IPL. In 2022, it dominated the sports industry, contributing a whopping 85% of the total revenue at INR 12,115 crore. As we gear up for the 2023 World Cup, let's watch how this sport continues to shape the industry's financial landscape. ππ°