08/11/2025
TV AD VOLUMES DROP AS FMCG COMPANIES TIGHTEN SPENDING
FMCG COMPANIES HAVE SHARPLY CURTAILED ADVERTISING BUDGETS, LEADING TO A NOTICEABLE DECLINE IN TELEVISION AD VOLUMES, AS BRANDS FOCUS ON COST CONTROL AND SHIFT MORE SPENDS TOWARD DIGITAL PLATFORMS AMID MARGIN PRESSURES AND MUTED CONSUMER DEMAND.