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Deja Brew HQ

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Deja Brew HQ

Your daily dose of economics, finance & pop culture with an Indian twist. Join us for fresh insights, thought-provoking content & our Headhunt service.

Let's brew knowledge together!

28/12/2025

Break the pattern today or the loop will repeat tomorrow.
Year-end recap at dejabrew.substack.com

16/10/2025

In the electrifying chaos of the concert world, where dreams collide with supply chains and FOMO fuels the frenzy, India’s ticket scene just pulled off a plot twist worthy of its own Bollywood blockbuster.

Picture this: scalpers, those shadowy overlords of inflated prices, waking up to a market flooded not with rain, but with an avalanche of tickets re-released straight at MRP:
maximum retail price, folks, the holy grail of fairness! No more scarcity-induced heart palpitations or wallet-whacking markups; just pure, unadulterated access for the die-hard fans who’ve been refreshing apps like it’s their full-time job. From the pulsating vibes of Coldplay’s cosmic anthems to Travis Scott’s rage-fueled ragers in Delhi, this supply overload isn’t just a win for the people, it’s a seismic shift, slashing resale rates by double digits and turning the black market into a ghost town.

Why did it work? Blame (or thank) the anti-scalping warriors: mass cancellations hitting the greedy, exclusive drops that bypassed the bots, low-key VIP elasticity keeping things affordable, and a Reddit swarm that drowned out the flippers with MRP listings like digital vigilantes on a mission. US shows like Taylor Swift’s Eras Tour paved the way with ironclad laws, but here in India, it’s grassroots grit meets regulatory muscle, proving that when the system floods the gates, the real party starters get the last laugh (and the front-row seats). Who’s ready to dance without the debt? Tag a friend who’s been burned by scalpers, drop your wildest concert war story below, and let’s toast to more music, less markup. 🎫✨

🎤

11/10/2025

Looks like things just went rogue at .

What started as India’s promising EV cab revolution has turned into a digital drama, their official X account just posted a brutal farewell note accusing the founders of fraud, unpaid employee salaries, and no refunds for user wallets.

Whether this is a hack or an insider’s final outburst, it’s a rare glimpse into how messy startup shutdowns can get when internal chaos spills into public timelines.

A company that once pitched sustainability and accountability just had its “final ride” through controversy and it wasn’t zero-emission this time.

More updates brewing at ☕

tags: Blue Smart, Blu Smart scandal, EV

27/09/2025

HYROX Mumbai 2025: 3,350 athletes from 50+ countries stormed NESCO, redefining fitness! 8km run + 8 AI-powered stations = pure grit. India’s racing to 100K+ HYROXers by 2028, fueling a $50B wellness boom. Congrats to Bhag Club’s Joy & Krish for podium glory! 🏆🔥 Join the revolution!

[📸: & at HYROX Mumbai]

Full piece by on thedejabrew.com

tags: Bhag club, Hyrox, Hyrox india, race, run club

20/09/2025

Pickleball is calling… are you in? 📞✨

Join us on Sept 28 for a friendly game & intro to the sport everyone’s talking about. No experience needed, just bring your energy, and we’ll bring the paddles! 🥳

tags: Pickleball community in delhi, Pickleball beginners, pickleball weekend, coffee rave

12/09/2025

India’s coffee isn’t just brewing, it’s exploding ☕🚀
From a tea-first nation to a ₹10,000 crore coffee market, the shift is being driven by urban millennials, Gen Z, and the rise of cafe culture. Startups like First Coffee, Subko, and drnk are reshaping the scene with everything from artisanal single-origin beans and experiential cafes to viral lattes, grab-and-go kiosks, and ready-to-drink bottles on quick commerce.

Fuelled by VC funding, sustainability, and social media buzz, India’s third wave of coffee is building a lifestyle as much as a beverage. But with high burn rates, climate risks, and giants like Starbucks in the mix, the big question is whether we’re brewing the next global brands or just creating too much froth.

Read the full piece on thedejabrew.com, next piece ships Monday!

tags: coffee, coffee startups, delhi cafe, first coffee, subko coffee, matcha, starbucks, cafe culture, cafe in delhi

04/09/2025

Pitches on the pickleball ground, yet again (yeah we’re turning into a sports club)

tags: pickleball, sports club, pickleball community, delhi picklers, gurgaon picklers

03/09/2025

ChatGPT went down globally today, Sept 3, 2025, leaving users stuck. Downdetector reports 439+ complaints in India alone. What’s your backup AI?

We are accepting applications for our client, Hats off accessories at careers@thedejabrew.com

20/08/2025

We are accepting applications for our client, Hats off accessories at [email protected]

17/08/2025

🏓 Ready to d**k and drive in Delhi! Join us for an epic pickleball mixer where beginners and pros collide on the court. New friends, great rallies, and endless fun await! 🎾 Luma link in bio to secure your spot!

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