07/03/2026
What do the Dot-Com Bust, the Great financial crisis and COVID crash in stock matkets have in common? Not just the fear. Not just the headlines screaming collapse.
What they share is this : every single one felt like the end of the world — and every single one wasn’t.
Abandoning felt so logical. The world was falling apart, economy was broken, companies were falling and portfolios were bleeding. The brain said - get out now, come back when it is safe.
But here’s the thing. “Safe” is always after the recovery and there are no bargains available then.
What I observed from the previous cycles is this-
- 100% of investors, who exited, re-entered after the bottom had already passed. Every single one.
- Many stopped their SIPs at exactly the wrong time — locking in losses and missing the recovery.
- Most couldn’t bring themselves to invest more when prices were screaming buy.
The investors who built extraordinary wealth in the three cycles are the ones who understood two forces that never stop working
- Excess always corrects: Euphoria gets punished. Panic gets rewarded
- Quality endures : great businesses don’t become bad businesses because the market is frightened.
The question isn’t whether the next crisis will come — It will!
The question is whether you will have the cash , conviction and courage to walk through the darkness!