27/02/2024
Hailing from Delhi, Aditya Poddar founded a peanut butter company, FitFeast, which is worth Rs 5 crore
today.
Aditya did his JEE coaching during 11th and 12th standard but unfortunately couldn't crack IT.
Nevertheless, he joined a private college to study computer science but wasn't happy there. Plus, he gained a lot of weight and sat at a figure of 90 kg.
His parents were concerned, and his friends would make fun of him.
At 17 years of age, during his first year in college, Aditya decided to go to the gym for 6 months - he tried multiple diets and lost 20 kgs, but the one thing that gave him the most positive results was making small changes and making healthier choices every day.
Eventually, while still in college, he started a small startup where he connected gym trainers and customers.
After college, he was placed in a London-based company with a package of Rs 15 LPA.
But he couldn't let go of the entrepreneurial itch. That's when he decided to take a risk and quit his corporate job.
He wanted to start a startup in the food and health business.
Aditya got the idea to make a Namkeen product with a high protein content. He started Fit Feast with his personal savings of about Rs 10 to 15 lakhs.
Initially, manufacturers shunned him, and he faced many problems regarding minimum order quantity.
Fit Feast's first product was launched in December 2021 - and he got 15 orders on the first day. But 14 out of them were his own friends and family.
Throughout the first month, Aditya Poddar received no other orders.
In January 2021, Aditya did marketing courses online and started running ads on his website. Eventually, orders started coming in.
Having gained confidence, Fit Feast expanded its product line - from innovative peanut butter to protein shakes.
Along the way, Fit Feast also reached out to 100+ investors but got rejected for various reasons.
But despite all of this, Aditya Poddar decided to innovate his products and relentlessly work.
Today, Fit Feasts has a customer network of over 30,000
Indians.