Rukam Capital

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Rukam Capital Rukam Capital — Venture capital fund in India focused on consumer brands. https://rukamcapital.com/

Founder-first partners at early stage with governance-first discipline and operator-led support.

30/09/2026

So, what changes when the possibilities suddenly get bigger?

You think bigger, choose more carefully, and go all in on what matters. Rahul Bansal, Co-Founder and CEO of Propacity, shares how raising funds brought a sharper focus to a much bigger ambition.

Watch him share more insights on how his journey has been in Episode 6 of Startup Table with AJ, Season 3.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

30/09/2026

Some founders divide roles by title. Others divide them through trust and respect for each other's areas of expertise.

Santosh Sharma, Co-founder of BookMyJet, on why he and his co-founder, Ajuka, stay firmly in their respective lanes, and how that clarity helps them stay aligned.

Watch Episode 8, Season 3 of Startup Table with AJ to catch the full conversation. Link in bio.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

29/09/2026

Some co-founders take years to understand each other’s strengths, weaknesses, and working styles. Married founders often enter the business already knowing them.

Chaitsi Ahuja and Zashank Bhatia, co-founders of Brown Living, on why knowing each other beyond the business changes how they build it.

Watch Episode 8, Season 3 of Startup Table with AJ to catch the full conversation. Link in bio.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

29/09/2026

September clearly didn’t believe in taking it easy.

From fresh ideas to new milestones, there was plenty keeping our portfolio brands busy.

Here’s a look at how the month unfolded. What stayed with you?

October, your turn. We’re ready for the next chapter.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

We back companies with big ambitions. They’re hiring people to match.This month, our portfolio companies are opening the...
28/09/2026

We back companies with big ambitions. They’re hiring people to match.

This month, our portfolio companies are opening their doors to curious minds, sharp thinkers, and hands-on builders.

Explore the roles and find your place in the journey.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

25/09/2026

Before a startup has systems to rely on, founders rely on people. That is why the first few hires may come from relationships already tested by experience.

Chaitsi Ahuja, Co-founder of Brown Living, shares why she built her founding team around people whose judgement she already trusted.

Watch Episode 8, Season 3 of Startup Table with AJ. Link to the channel in bio.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

24/09/2026

An airport pickup can turn into a work meeting surprisingly fast when your spouse is also your co-founder. But knowing each other well also helps you read the moment and recognise when work can wait.​‌

Chaitsi Ahuja, Co-founder of Brown Living, explains why understanding your partner outside the company matters just as much as understanding the business.

Watch Episode 8, Season 3 of Startup Table with AJ to catch the full conversation. Link in bio.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

24/09/2026

Nothing scales like trust.

Yet most brands spend more time buying attention than building relationships with the people they want to serve.

Divye Agarwal, Co- founder of Bingelabs, shares why brands should focus on creating audiences that genuinely care, not just campaigns that temporarily perform.

Watch Episode 20 of Season 2 of Startup Table with AJ to catch the full conversation.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)

Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)

Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

23/09/2026

Your spouse already knows your strengths, your blind spots and exactly when you have brought work home again.

But does that make them the right person to build a company with?
The founder couples behind BookMyJet, Brown Living and Organic Theo share what happens when your life partner becomes your business partner.

Season 3, Episode 8 of Startup Table with AJ is now live on YouTube.

Head to the link in bio to watch the full episode and subscribe to Rukam Capital on YouTube.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

Culture travels in funny ways.A K-drama gets you curious. A song gets you interested.And suddenly, you’re ordering tteok...
23/09/2026

Culture travels in funny ways.

A K-drama gets you curious. A song gets you interested.

And suddenly, you’re ordering tteokbokki at 11 PM.

Hasan Patel, a chef and founder, saw that cultural curiosity as more than a passing phase.

Koriken is about taking that interest in Korean culture and giving it a place on the Indian dining table.

Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)

Investment Manager: Mentorx Incubation and Advisory Services Private Limited

Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)

Investment Manager: Mentorx Incubation and Advisory Services Private Limited

https://rukamcapital.com

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