AssetPlus - Best Platform for MFDs

AssetPlus - Best Platform for MFDs AssetPlus provides comprehensive tech & business development solution to MFDs to grow their business.

SEBI has proposed a framework MFDs should watch closely.Its Fixed Income Channel Partner (FICP) model would let you dist...
25/08/2026

SEBI has proposed a framework MFDs should watch closely.

Its Fixed Income Channel Partner (FICP) model would let you distribute bonds through Online Bond Platform Providers (OBPPs), adding a second product line to the client relationships you already hold.

You don’t handle client money or run the transaction; the platform does, and pays you from a client fee capped at 2.5%.

An accessible route into a ₹60 lakh crore market where retail participation is still thin. Our view: One of the more significant openings the profession has had in years.

It is still a proposal, with comments closing on 11 September.
Read the paper and register your view.

That brings us to the end of h-AP-athon '26.Congratulations to all the teams that bagged the prizes, you've brought our ...
24/08/2026

That brings us to the end of h-AP-athon '26.

Congratulations to all the teams that bagged the prizes, you've brought our A-game to the table and we loved watching your visions come to life!

Every idea, every thought we saw was a brilliant reflection of the energy and passion this young team brings to work every single day. Many thanks to everyone who participated and made h-AP-athon '26 such a big win.

To more exciting challenges that bring out the best of us!







100+ minds, 13 brilliant ideas!Day 2 at AssetPlus’ h-AP-athon ‘26, our flagship in-house tech hackathon!With 13 dynamic ...
22/08/2026

100+ minds, 13 brilliant ideas!

Day 2 at AssetPlus’ h-AP-athon ‘26, our flagship in-house tech hackathon!

With 13 dynamic teams and 100+ brilliant minds under one roof, the floor has been buzzing for 30 hours with relentless energy, bold experimentation, and groundbreaking innovation across tech and product.

From game-changing features to seamless UX improvements, our teams completely owned the floor and pushed the boundaries of what's possible.

We had Ashwin Shankar, the team's mentor & guide join us along with Vishranth Suresh, Awanish Raj and Mayank Kapoorr on the judges' panel.

Curious to see which team took the bag home?
Stay tuned for the big reveal!






Your first crore proves you can build. The next phase is about building with greater intent.As your AUM grows, so do the...
19/08/2026

Your first crore proves you can build. The next phase is about building with greater intent.

As your AUM grows, so do the decisions around client acquisition, retention, team building, and business scale.

Our exclusive workshop series is designed to help AssetPlus partners navigate these next-level growth challenges with greater clarity.

Reserved for AssetPlus partners.

Empanel today. Link in the first comment.

While the industry debates the future of advisory-led investing, the numbers tell an interesting story: 📊35.2% of regula...
14/08/2026

While the industry debates the future of advisory-led investing, the numbers tell an interesting story: 📊

35.2% of regular plan SIP AUM has stayed invested for over 5 years, compared to just 23.6% in direct plans*.
On the flip side, direct plan SIP AUM has a 24.8% share sitting under 1 year, versus 18.6% for regular plans*. 📈

The takeaway? Investors who work with an MFD are more likely to ride out market cycles instead of panic-exiting. 🔄

That's not luck. That's the value of continuous guidance and handholding — exactly what you bring to every client relationship. 🤝

At the industry level too, nearly 1 in 3 rupees of SIP AUM (31.7%) has now crossed the 5-year mark* — proof that India's SIP story is maturing, and MFDs are driving that maturity. 🇮🇳

Your relationship isn't a cost. It's the reason your clients stay invested when it matters most. 💡

*Source: Cafemutual, AMFI Data July 2026

Your clients' financial needs don't stop at mutual funds. As their wealth grows, they look for more sophisticated invest...
06/08/2026

Your clients' financial needs don't stop at mutual funds. As their wealth grows, they look for more sophisticated investment solutions
That's why we've introduced Portfolio Management Services (PMS) on AssetPlus.

PMS empowers you to grow beyond mutual funds, strengthen relationships with your HNI clients, and offer solutions that evolve with their changing investment needs.

With a seamless end-to-end experience for both partners and clients, along with certification guidance and learning resources, getting started with PMS has never been easier.

Grow beyond mutual funds. Grow with your clients.

Your next growth opportunity starts here. 🚀Get NISM Series V-D certified with FREE live training on AssetPlus Academy an...
04/08/2026

Your next growth opportunity starts here. 🚀

Get NISM Series V-D certified with FREE live training on AssetPlus Academy and take the next step towards serving HNI clients, expanding your offerings, and growing your business.

📅 10th–19th August | 🕡 6:30–8:30 PM
Register now. Seats are filling fast!

MutualFunds MFD MutualFundDistributor WealthManagement

A new SEBI consultation paper proposes a lighter-touch portfolio management structure built entirely around mutual funds...
04/08/2026

A new SEBI consultation paper proposes a lighter-touch portfolio management structure built entirely around mutual funds, ETFs and Specialised Investment Funds. For MFDs, this is the clearest signal yet that the ₹25L–₹50L HNI segment is about to get a dedicated, mutual-fund-only entry point.

03/08/2026

A market fall can test even the most confident investors.

But what if there was a way to reduce its impact?

This real-life example shows how an STP can help manage market volatility and make your investment journey smoother.

Mutual fund growth in India isn't being driven by metros anymore. It's being driven by conversations.In FY26, 17 Indian ...
31/07/2026

Mutual fund growth in India isn't being driven by metros anymore. It's being driven by conversations.

In FY26, 17 Indian cities appeared on the mutual fund map for the first time. Not because the market suddenly found them, but because an MFD showed up, built trust, and helped investors take their first step.

The numbers tell the same story:
📈 54.6% of the industry's ₹81.58 lakh crore mutual fund assets still come through distributors.
💼 Among HNIs, that number rises to 71%.

The next great MFD practice won't be defined by a metro pin code. It'll be built wherever someone chooses to start.

🚀 Build yours with AssetPlus.

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