03/04/2026
Market declines can trigger fear, but they also test discipline. The real difference lies in whether investors stick to their plan or abandon it at the worst time.
There is a well-documented quirk in how the human brain processes losses. Behavioural economists Daniel Kahneman and Amos Tversky called it loss aversion: the pain of losing a rupee feels roughly twice as intense as the pleasure of gaining one. When the portfolio statement shows red, our brain treats it like a threat.
The real danger isn’t falling markets. It’s our reaction to them. The dabbawalas has unshakeable commitment to a system that works, executed with discipline regardless of the day’s conditions…..likewise investors must remain grounded to their unshakeable clarity in their decisions.